Vivek Saxena

Transom Capital is an operations-focused Private Equity (PE) firm. Similar to Operating Partner role in Private Equity, currently, building marketing strategy & plans, capabilities and overseeing the growth of online business of several iconic consumer brands. Already delivered multi-million dollar revenue & EBITDA growth in E-Commerce (DTC, Amazon 1P & 3P) channel of many portfolio companies. Leading digital strategy & digital transformation initiatives. Advising CEOs and working with VPs & Head of E-Commerce & Digital Marketing of portfolio companies (on a day-to-day basis) to build digital commerce capabilities, launch new websites and optimize digital marketing (Paid Search, SEO, Affiliate Marketing, E-Mail Marketing, Social Media etc.). Currently overseeing 50+ E-Commerce (D2C, B2B) websites of 30+ brands of 7 portfolio companies on various platforms (Shopify Plus, Shopify, Adobe Commerce / Magento, BigCommerce, WooCommerce, Custom etc.). Attending all Board Meetings; Advising leadership in due diligence of M&A activities (reviewing CIMs, attending MPs etc.) and helping in post-acquisition integration. Examples of success: * Grew a stagnant DTC E-Commerce business to deliver 3X Revenue (+200% growth) by streamlining digital marketing in one portfolio company * Led 'turnaround' of DTC E-Commerce business and Amazon business in NA and EMEA of another portfolio company * Used creative marketing tactics; delivered massive growth in E-Commerce (Amazon) business in another portfolio company * Resolved major several marketing & digital technology issues in portfolio companies * Led digital transformation (Wholesale oriented --> Omnichannel); launched D2C channel in 3 portfolio companies for multiple brands + streamlined Marketplace presence generating millions in additional revenue. * Hired top-notch Marketing, Digital & E-Commerce talent at senior levels in portfolio companies; selected agencies that have been delivering outstanding results