Vladislav Chernov
About
Vladislav Chernov is from Moscow, Moscow City, Russia. Vladislav is currently Digital Trading Lead at Мобио. In Vladislav's previous role as a Performance Group Head at Мобио, Vladislav worked in until Sep 2024. Prior to joining Мобио, Vladislav was a Performance Team Lead at Мобио and held the position of Performance Team Lead. Prior to that, Vladislav was a Senior Performance Manager at Мобио from Jun 2021 to Feb 2023. Vladislav started working as Performance Manager at Мобио in Jul 2020. From Jun 2019 to Jul 2020, Vladislav was Digital Marketing Manager at LE BON GOÛT, based in Moscow, Russia. Prior to that, Vladislav was a Senior Media Buyer at Rekl.pro, based in Almaty, Kazakhstan from Jan 2018 to May 2019. Vladislav started working as Junior Media Buyer at Rekl.pro in Almaty, Kazakhstan in Dec 2017.
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Vladislav Chernov's current jobs
Leading global ad-platform partnerships and commercial strategy. Achievements: • Secured premium partner statuses with Bigo Ads, Xapads, Hybe • Negotiated bonus programs and credit lines with Tier-1 international platforms • Reduced operational and payment costs by 10–15% • Improved cross-team efficiency between commercial and performance units • Built and managed partner-focused team, onboarding and training processes
Vladislav Chernov's past jobs
Strategic management of multiple performance teams. Achievements: • Led performance teams (media buyers & analysts), full KPI and P&L ownership • Standardized media planning and launch processes → +30% team efficiency • Integrated new ad platforms and automation tools Cases: • Tanuki x Xapads — CR +50%, DRR -25% • Tanuki — Revenue +50%, DRR -50%
Built and scaled In-App Self-Service direction. Achievements: • Increased gross profit 12x in 6 months • Launched and scaled 8+ ad platforms • Built team, KPIs, reporting and profitability control
End-to-end performance management for top mobile clients. Achievements: • Developed UA strategies for e-commerce, fintech, food delivery apps • Mentored middle specialists → growth to senior level Cases: • Dodo Pizza — CPO -51%, CR +15% • MoneyMan — full UA strategy • MoneyMan & VK Ads — new acquisition channel launch
Full performance cycle: media planning, optimization and analytics.
• ROI 94% across all digital channels • 2.9M RUB revenue generated in one year via performance marketing