Wael Kabbani

27 years operating logistics across the region — from KABBANI Logistics Services in Beirut, founded by my family in the 1930s, to senior leadership roles with major logistics groups in Saudi Arabia and the Gulf. I'm building the software the region never got. Global vendors never showed up for how trade actually moves between the Levant, the Gulf, and the wider MENA corridor. Local players run on Excel and WhatsApp. The gap is structural, and it's the wedge. Oravio is bilingual Arabic + English, ASYCUDA-native, and built around six modules covering the full trade lifecycle. Every module is prototyped against real shipments, real customers, and two decades of accumulated customs intuition — inside an operating logistics business, not a sandbox. Three things we believe: MENA-specific customs and Arabic document AI are not edge cases — they're the wedge global incumbents can't economically replicate. Software built for forwarders has left importers running blind. Oravio is importer-side first. Operator-built beats VC-built when you're solving operational pain. Building from Beirut. Talking to importers, exporters, brokers, forwarders, and strategic investors across MENA and the GCC.

Leading a multi-generation logistics and customs organization through economic, financial, and operational volatility. Focused on leadership discipline, cash visibility, system integrity, and decision-making under pressure while maintaining client trust and organizational continuity.

Led a large, asset-intensive logistics organization with full P&L responsibility across warehousing and transportation operations. Focused on organizational restructuring, performance discipline, and leadership alignment to drive resilience and operational consistency. Key achievements: Total restructuring of the organization: I led the restructuring of the company's operations, including the establishment of a new organizational structure, a performance-based culture, and a focus on accountability and transparency. This has resulted in improved efficiency and productivity across all levels of the organization. Set a new direction for the company: I developed and implemented a new strategic direction for LSC, which focused on diversifying the company's revenue streams, expanding its customer base, and increasing its market share. This included identifying new growth opportunities, exploring new service offerings and industry verticals. Acquisition of a new ERP: I oversaw the acquisition and implementation of a new ERP system, which has improved the company's data management capabilities, streamlined its operations, and enhanced its customer service levels. Improved financial performance: Under my leadership, LSC has achieved significant financial improvements, including an increase in revenue, profitability, and market share. Strong leadership: I have built a highly capable and motivated leadership team at LSC, which has been instrumental in the company's success. I have fostered a culture of open communication, collaboration, and continuous learning, which has enabled us to adapt quickly to changing market conditions and emerge as a leader in the logistics industry. Overall, my achievements as CEO of LSC have been instrumental in transforming the company into a highly competitive and successful asset-based logistics company. I am proud to have led this transformation and to have positioned LSC for continued growth and success in the future.

GBB is an immigration Services Company

KLS, perviously know as Issam Kabbani Agency, is a leading lebanese freight forwarding company and licensed customs broker. KLS represents leading multinational logistics companies tailoring services to the needs of its clients.

With over 25 years of executive management experience across multinational companies and family businesses, I possess a deep understanding of the MENA region's market landscape. Leveraging my strategic mindset and market expertise, I specialize in developing customized penetration strategies for companies seeking to expand their presence in the region. My unique ability to navigate the cultural and market forces prevalent in the MENA region enables me to identify the right JV partners, agents, or greenfield operations to help organizations achieve their business objectives. As a result, I have consistently delivered exceptional results for my clients, driving growth and profitability.

Establishing a power generation business specialized in Diesel Power Generation Establishing Khyrat Al Khaleej for Energy with full P&L and operations responsibility. Directing sales team along with operations and maintenance activities. Set up all support services to ensure smooth business growth. Key Achievements: Successfully penetrated the key players in the market and acquired busienss from major Saudi groups Negotiated exclusivity agreement with Saccal, one of the largest diesel generator OEMs in the middle east Recruited experienced sales candidates with full understanding of the Power generation market.

Leading a business with over USD 300 Million of assets and over 400 FTEs managed. Direct all strategic planning initiatives and hold P&L responsibility for Agility in Saudi Arabia with 5 offices and over 400 FTEs managing 4 main products: Project Logistics, Freight Forwarding, Contract Logistics and Transportation. Lead the restructuring and turnaround initiative while setting the strategic direction of the company in line with the company's vision. Provide fiscal, strategic and operational leadership to improve results. Revamp internal processes and controls and reorganize for continuous improvement. Lead an initiative for outsourcing back office functions to a Shared Services Center in order to reduce cost, improve customer focus and achieve operational excellence. Report to the CEO Middle East & Africa. Key Achievements: Successfully completed the restructuring from province to product structure optimizing synergize within the country and leading to significant process improvements and consistency. Successfully launched Trade Lane initiatives leading to significantly increasing volumes and becoming one of the leading companies on the China Tradelane. Recruited an experienced executive management team that rapidly developed an operating synergy, executed a strategic corporate revitalization initiative and eliminated repetitious layers. Negotiated and won one the largest 3 PL for dry warehousing in Saudi Arabia leading to full occupancy in Dry. Introduced strict performance and KPI monitoring which lead to great quality of service enhancement. Promoted a culture of performance by strong support of high performers and focus on promotion from within.

Central Province Leading a business unit with over USD 50 Million in assets and revenue of USD 15 Million for the year 2009. Lead operation and strategic direction with full responsibility for bottom line factors, including long range planning. Provide cross-functional management of 5 department heads with an oversight of 100 employees. Direct all operations for logistics services covering the whole spectrum of the value chain. Redefine organizational structure, overview launch and mobilization for a USD 40 million distribution center, and perform monthly evaluation of financials. Report to the

Successfully launched a 40,000 SQM new distribution center from design through to construction and mobilization leading to full operation. Achieved new facility occupancy of 50% in 5 months. Reached full occupancy in 11 month. Increased sales from USD 2 Million to USD 20 Million in 3 years from freight forwarding and contract logistics. Created a positive attitude in the business unit leading to highest rate of promotions country wide Negotiated and won the single largest 3 PL contract for cold stores; Lead both the freight forwarding and travel departments by ensuring the accomplishment of sales targets and operational excellence. Restructured and managed the organization leading to a 150% increase in revenue. Oversaw recruitment, prepared yearly budgets, in addition to long - range planning. Reported to the GM. Key Achievements: Grew revenues by 150% in 5 years through securing major key accounts Developed new global partnership and strengthened existing partnerships through focus on trade lane development. Conducted organizational restructuring to ensure higher efficiency and cost control Negotiated financing facilities with major banks at very competitive rates