Walter Sandulli MBA

Vice President – Marketing: IBSA Pharma, NJ: May 2018 – present I was hired to drive revenue growth via marketing/branding initiatives, business planning, sales forecasting and development of new product launch strategies. I am responsible for all aspects of pricing, advertising and key opinion leader development, as well as market shaping activity and non-personal promotion via telesales, digital and social media including social media influencers. Manage AP budget of $7m. Key achievements include: Instrumental in hiring and deploying 68-person contract sales team during company’s start-up period including customer targeting, training, and incentive programs. Completed deployment in less than 90 days. Repositioned Tirosint Capsules leading to +300% revenue in 2-years including all brand strategy, messaging, KOL management, market research, traditional and digital advertising activity. Developed pre-launch and launch strategies for Tirosint-SOL for congenital hypothyroidism, a rare pediatric disorder, leading to first year sales of $22m after year 2. Launched Licart during 2020 pandemic leading to 7% share of topical analgesic patch category in 5 months. Led key account team during company start-up period leading to successful transfer of payer contracts.