Wasfi Sawalha

Integrated Forces (IF) is Saudi company placed in Riyadh specialized in trading of water & waste water equipment’s such as ( pumps , membranes , blowers , screens , blowers , aerator, sludge dewatering equipment’s, , filters , PV, .. etc.) Companies and Brands IF and DAA worked with in KSA is Grundfos (as distributor) , Toray (distributor), ROPV as agent and Permastore as agent AGENT) Key Activities: a) Provide technical expertise and consultancy, equipment selection and trading. The field service is provided by support team from the manufacturer and our technical support team as well. b) Working as trader for all equipment and chemical material with high specs and qualification. 
IF Targeted to leading and professional international water and waste water manufactures. 
 My duties and responsibilities: • Manage the complete operations business , build up the relations and correspondences with our suppliers-vendors , • Increases management's effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities. • Secure market share for the products we are handling • Take care of the cash flow forecast h • Gross profit margin and price list preparation. • Direct support to the sales team to be able to get proper market share • Take care of the key account directly (such as NWC, Big OEM’s, Big contractors ,and important Consultants • Manage the financial working operation such as relation with Banks, accounts payable, watching the revenue and growth. • Inventory and stock management.

• Responsible for Business Development for both standard sales base business and projects sales through regular contact within; the direct sales channel to OEM’s (VEOLIA, WETICO,.. etc.), Consulting engineering community, and key government end-users like the Ministry of Water & Electricity and National Water Company, SWCC, MARAFIQ. • Maintaining efficient & effective reporting systems for tracking prospects, leads, and opportunities from initial enquiry through to close. • Actively gather business intelligence and work closely with agents and consultants to truly understand customer requirements at an early stage, including potential competitors, the procurement process, future contracts tenders, etc.. • Work with the team to develop proposals that speaks to the client’s needs, concerns, and objectives. • Focus and give attention for the replacement business by keep tracking of all the projects recorded in the region and providing after sales service • Look after the technical service team on standard design, and support the projects design and design review to be match with customers requirements • Proposals making and proposal review of the sales team. • Implementing new systems and instructions, best of use staff resources and on-boarding regional channel sales partners to drive sales expansion. • Appoint and support key regional OEM companies and distributers to create fast-track sales opportunities to reach to the goal and the market share Achievements: • Initiate and start the foundation of TMEu office in Riyadh and work closely to get license from SAGIA • Started the business from home office as regional sales manager for KSA and Jordan till become big company JV with Manufacturing in the region • Successfully converting key accounts to gain base market share and win project tenders, by adopting proper technical training and special deals when necessary.