Willem Brandt
About
Willem Brandt is from Rotterdam, South Holland, Netherlands. Willem works in the following industries: "Food & Beverages", and "Consumer Goods". Willem is currently President Continental Europe at The Kraft Heinz Company, located in Amsterdam, Noord-Holland, Nederland. In Willem's previous role as a VP Home Care Europe at Unilever, Willem worked in Rotterdam en omgeving, Nederland until Oct 2021. Prior to joining Unilever, Willem was a Global VP - Channel Transformation Foods & Refreshment / Ecommerce UFS at Unilever and held the position of Global VP - Channel Transformation Foods & Refreshment / Ecommerce UFS at Rotterdam Area, Netherlands. Prior to that, Willem was a Global VP Ecommerce & Customer Development - Unilever FoodSolutions at Unilever, based in Rotterdam Area, Netherlands from Nov 2013 to May 2018. Willem started working as Country manager / VP Sales The Netherlands at Unilever in Jun 2011. From Jul 2009 to Jun 2011, Willem was (Sr) Sales Director Savoury & Dressings / Customer Director Ahold at Unilever. Prior to that, Willem was a Marketing Director Benelux, Ice Cream & Beverages category at Unilever from Jan 2007 to Jan 2009. Willem started working as Ice Cream Director NL at Unilever in Jan 2006.
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Willem Brandt's current jobs
Willem Brandt's past jobs
Making Unilever's EUR2bn Home Care business in 35 EU markets future fit by transforming our brand & product portfolio, our channel footprint and our supply chain network.
Unlocked growth synergies across categories for HoReCa & Institutions channels and routes-to-market for newly created Foods & Refreshments division
Accelerated profitable growth of Unilever’s dedicated €3bn B2B Foodservice division and transformed how UFS go to market offline & online in 75 countries around the world.
Led Netherlands (€1.1bn) through the crisis as Director of Unilever Nederland B.V. - restoring growth and improving profitability and marketshares by pioneering new channels and by improving customer collaboration, in-store execution, talent and organization and operational excellence.
Turned around Unilever's largest 4-category business unit (€400m) & led Unilever's largest strategic account in the Netherlands (€300m)
Successfully integrated Ice Cream and Beverages for the Netherlands, Belgium and Luxemburg into one unit €280m and implemented the Unilever/PepsiCo JV - delivering all time high sales, profit and marketshare results in both categories and markets.
Turned around Ice Cream business post OneUnilever integration, growing sales by 25% to €100m and expanding profitability +1500bps. Won key marketing awards: SAN accent, 2x Esprix, Wheel of Retail, UL Global Marketing Excellence, UL EU Winning Together.
Grew sales & shares fast during the height of retail price war
Boosted growth of Iced Tea in-home and out-of-home and launched hot tea
Grew Peanutbutter and Sauces with award winning ad campaigns and NPD launches
Led NPD projects and participated in advertising development