William Cappiello
About
William Cappiello is from Suffern, New York, United States. William works in the following industries: "Marketing & Advertising", "Packaging & Containers", and "Consumer Goods". William is currently Product Director at Latham Pool Products. In William's previous role as a Product Manager (Consumer and Office Products Division) at MeadWestvaco, William worked in until Mar 2012. Prior to joining MeadWestvaco, William was a Marketing Manager at Royal Consumer Products and held the position of Marketing Manager. Prior to that, William was a Associate Product Manager at Amscan from Jan 2000 to Jan 2003.
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William Cappiello's current jobs
William Cappiello's past jobs
• Creating and executing business and marketing plans including brand penetration, sales and implementation strategies. • Developing planning and organizing product lines through all phases including idea charters, concept, development, launch and post-launch analysis. •Marketing lead on all cross-functional teams in supply chain management including manufacturing, purchasing and forecasting. • Collaborating and presenting with sales teams on all annual sales calls • Developing and implementing on all P&L and pricing strategies to maximize profitability of product lines
•Developed and implemented multi-brand strategies for Gift, Mass and Office supply channels •Business-to-business sales experience within the Office Supply channel •Managed and developed product lines from concept to launch.
•Excelled in all Product Management activities •Researched & developed new and existing product lines as well as key competitive lines. •Developed and maintained communications with overseas and domestic vendors regarding price negotiations, manufacturing techniques, delivery and quality assurance issues.