William Chamberlain
About
William works in the following industries: "Internet", "Marketing & Advertising", "Information Services", "Consumer Electronics", and "Media Production". William is currently Consumer Marketing at Xperi Corporation. William also works as Marketing Consultant & Advisor at westlyme, a job William has held since Oct 2017. In William's previous role as a Head of Consumer Content at Xperi Corporation, William worked in until Mar 2021. Prior to joining Xperi Corporation, William was a Head of Demand Generation, Self-Serve Ads at Twitter and held the position of Head of Demand Generation, Self-Serve Ads at San Francisco Bay Area. Prior to that, William was a Director of Paid Social and Search, US at Deutsch, based in Greater Los Angeles Area from Jan 2015 to Jan 2017. William started working as Director of Marketing, North America, Digital & Social at Experian in Orange County, CA in Oct 2012. From Apr 2011 to Oct 2012, William was Head of Social Media Brand at LD Products, Inc., based in Greater Los Angeles Area. Prior to that, William was a Social Media Strategist / Project Manager at Ionic Media, based in Greater Los Angeles Area from Aug 2010 to Apr 2011. William started working as Social Media Marketing Strategist at Supercool Creative in Hollywood, California in Mar 2010.
You can find William Chamberlain's email address at finalscout.com. FinalScout is a free professional database with over five hundred million business professional profiles and over two hundred million company profiles.
William Chamberlain's current jobs
Leading creator/influencer/athlete, event, and other marketing activations for TiVo's consumer marketing team to support TiVo's game-changing streaming device, the TiVo Stream 4K. TiVo is part of Xperi.
Advise on brand and social media strategy for startups and SMB including ed tech, diversity / inclusion, a consumer flight marketplace, college dating app, keto snack company, startup equity advisor. Brand strategy, journey on social, digital. Manage video/copy/image production, podcast, events, PR. Webflow.
William Chamberlain's past jobs
I look after strategy and production of social, blog, influencer and creator programs, email newsletter, digital video, and newly partnership tv and movie content integration for TiVo and TiVo Stream 4K. Produce brand digital content incl. mat release (1,109 online placements 241M imp at $6K), social media (600% Yoy increase in all engagement + website clicks), consumer blog, social video. Grew organic content to drive 28% of last click conversions.
My work at Twitter helps businesses better understand how to use the platform, at scale, and contributes to overall avg. 8% QoQ growth. Of the businesses that advertise with Twitter, 90% do so with Self-Serve Ads. • Lead Demand Gen, Content, Social, Copy, Creative Design Paid Social, and Search for 90% of the businesses that use Twitter • Developed pipeline, education, and awareness programs for Twitter’s ad products, contributing to avg. 8% QoQ growth • Grew the number of high-value businesses using our ads platform by 5-10% QoQ
Deutsch is one of the top creative agencies in the US. I worked “full stack” on search and social media strategy across all clients in CPG, food, auto, telecom, and tech, such as Sherwin-Williams, PwC, Green Giant, and VW. I advised for brands like Taco Bell, Sprint, and Pandora. • Worked “full stack” on search and social media strategy across all clients in CPG, food, auto, telecom, and tech to build programmatic that increased investment by up to 12x • Geo- and psychographically targeted influencer programs to increase in-store purchases by 5X • Paid social and search for 18 clients across YT TrueView, AdWords, BingAds, FB Power Editor, etc., incl. Sherwin-Williams, PwC, Green Giant, and VW. Advisory for Taco Bell, Sprint, and Pandora • 26x increase in social actions MoM, 253% increase in imp, 17% decrease in spend, one month traffic (12k) beating 6 months traffic before at 30% decreased cpc (details in portfolio)
Experian is the largest of the three credit bureaus. I joined at a time when startups were disrupting the generation-old business model, and developed digital brand, content, podcast, mobile, video, partnerships and integration, leading to the most consumer sign-ups ever. • Video, social media, event/partnership, digital brand and acquisition, creative direction (social, audio, video, digital) • Spearheaded internal communications newsletter, produced /hosted podcast, 30k listens /month • Influencer strategy - 400 ugc videos, 300 fan images, 1,500 user stories in 6 months • Paid/owned/earned attribution: cpa by down 10x, scaled social from $250k budget to $100MM+ • Developed digital brand, content, podcast, mobile, video, partnerships and integration, leading to the most consumer sign-ups ever
LD Products is a challenger office supply company. I built an earned-content (no budget) digital growth strategy and developed a digital brand that led to our highest historic revenue growth, during an economic downturn. • Wrote & produced product videos for website, managed digital ads, wrote integrated business/marketing plans for org • Managed 30+ social channels and built out integrated product social sharing, sign-in, recognition • Authored partner guest blogs, slogans, copy, press releases, national radio advertisements (Bill Handel, ESPN) • Built an earned-content (no budget) digital growth strategy that led to our highest historic revenue growth
I built & managed the Social Media Department at this boutique agency for clients of all sizes (Bausch + Lomb, Ringling Brothers, Discovery Channel, Disney, & smaller “guerilla” clients). I also project managed all dev and design work. • Created viral marketing strategies, tracked results, optimized • Managed the company blog, newsletter, Twitter, LinkedIn, & Facebook page • Project managed all dev and design work
Supercool Creative creates undercover marketing strategies. While there, I built the social marketing department and developed digital strategies, including one for the brand itself that had the largest impact on the company to date. • Developed social media outreach program, comms, SEO strategy • Traffic increased 1,500% in 3 months through organic social media, SEO • Organic viral campaign resulted in Twitter 600% follower increase, 25x earned media (LiveStrong, CDC, others), 2,000 earned tweets (one week) • Built the social marketing department and developed digital strategies, including one for the brand itself that had the largest impact on the company to date (details in portfolio)
Our goal was to produce a series during the writers strike. SAG (Screen Actors Guild) was working out web content rules, and we saw an opportunity to help redefine the industry. The result was the first SAG fully-produced independent web series with recognized talent & crew. • Co-wrote, produced, & contracted the first SAG fully-produced Independent Web Series, “Finest Hour” • Supervised the design of the official website for the project, analyzed and optimized performance • Built social profiles, designed set and set art, organized photo shoots & designed promotional assets