Willy Sebastian Metzger

• Set-up of a new department for marketing & communication • Strategic and operative management of the division • Personnel responsibility and budget control • Development of new marketing strategies and goals as well as management and realization of all relevant actions and measures (marketing plan, media plan etc.) • Worldwide responsibility of corporate identity and corporate design (CI/CD) • Management of PR, news service, online marketing (website, SE, social media etc.), print marketing (adverts, editorials, brochures, presentations etc.), direct marketing (mailings etc.), trade shows and events (e.g. symposia) and much more • Responsibility of monitoring of markets, customers and competitors • Realization of major projects such as the redesign of a worldwide uniform CI/CD, establishment of a new website, creation of new brochures, management of big events, production of image and product videos etc. • Marketing for the Fagus Factory in Alfeld, UNESCO World Heritage since 2011

• Responsibilities Marketing: Operative and strategic management of the division, personnel responsibility and budgetary control, realization of projects such as redesign CI/CD, introduction extranet, launch international web shop, creation image brochure and newsletter etc. • Responsibilities Business Development: Market and cooperation analysis, planning and management of diverse project parts in M&A activities, preparation, participation and follow-up on cooperation and contract negotiations (e.g. international strategic partnerships) etc. • Assistants of managing directors in operative and strategic business: execution of researches (e.g. selection of strategic partners), analysis (e.g. cost analysis, competitor analysis), operative und strategic corporate planning (e.g. business plans), correspondence (internal and external), creation of presentations and speeches (internal and external company presentations, year-end assemblies etc.), preparation, attendance and post-processing of meetings of board of directors and managing directors etc. • Accomplishment of special projects: Conception and introduction of company comprising strategy tools (e.g. concept for company and team goal definition, implementation and controlling), set-up of corporate rules for procedure and employee rating system (employee, division and corporate level), development of an internal-controlling-system (“IKS”), IT projects (e.g. conception and launch e-shop and extranet), internal infrastructure projects (construction and project management of building and reconstruction projects) etc. • Support and collaboration in departments such as quality management (process optimizations, audits etc.), legal department (cases, contracts etc.), sales (e.g. market analysis), finance and accounting (e.g. post calculations), HR (e.g. trainings), IT, production, purchasing etc.

• Support of the executive management in business development • Project planning and execution of diverse segments of the project • Coordination and support of the recruitment of 80 new employees

• Assistance of the executive management and support of daily operations • Preparation of presentations, speeches and restructuring of the database

• Preparation of a Marketing/Business Plan for the Shanghai branch • Support for development and launch of web page and brochure for the branch • Client correspondence and further operating activities of the marketing department

• Assistance and support of the project management in diverse projects • Implementation of basic research results into operational management • Research, preparation and updating of reports and cost evaluations

• First practical insights and experiences in the marketing and sales department