Win Sakdinan
About
Win Sakdinan is from New York City Metropolitan Area. Win is currently Senior Vice President Marketing at Fetch, located in New York City Metropolitan Area. In Win's previous role as a Sr. Director, North America Marketing at Snap Inc., Win worked in New York, New York, United States until Dec 2023. Prior to joining Snap Inc., Win was a Director, North America B2B Marketing at Twitter and held the position of Director, North America B2B Marketing at New York, New York. Prior to that, Win was a Global Client Partner, Global Partnerships at Twitter, based in New York, New York from Jul 2015 to Jun 2019. Win started working as Sr. Director, B2C Global Digital Marketing & Social Media at Procter & Gamble in Bethel, Connecticut in Aug 2012. From Jul 2010 to Jul 2012, Win was Sr. Director, B2C Western Europe Digital Marketing & Social Media at Procter & Gamble, based in Geneva, Switzerland. Prior to that, Win was a Director, External Relations at Procter & Gamble, based in Geneva, Switzerland from Jan 2006 to Jun 2010. Win started working as Senior Manager, Communications at Procter & Gamble in Toronto, Canada in Jul 2000.
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Win Sakdinan's current jobs
• Hired to transform business marketing including brand and go-to-market positioning, content and thought leadership, paid media, social media, performance lead generation, experiential and event marketing, PR/communications, sales enablement, industry marketing, and sponsorships. • Transformed team by establishing a clearer vision, goals, and responsibilities, tightly aligned with commercialization and revenue strategy. • Led the development of company purpose/vison and B2B brand—including both design and narrative—driving cross-functional alignment across leadership, sales, marketing, and go-to-market. • Directed the strategy and execution of integrated marketing campaigns, including the 2025 Super Bowl initiative, which generated 1.3M app downloads and 2.5 billion media impressions. • Elevated industry and owned events, expanding Fetch’s presence at Cannes Lions and growing the popular Fetch Fest series to deepen engagement with agencies and partners.
Win Sakdinan's past jobs
• Developed the US & Canada marketing teams to build the Snapchat brand. • Led first B2B GTM narrative in partnership with sales, communications, research, publisher, creative teams, product marketing, and global brand teams. • Led strategy and execution of marketing campaigns across paid media, events, sponsorships, digital marketing, social media, sales enablement, and case studies. • Hired and developed vertical marketing teams for Entertainment, Media, Financial Services, Technology, Telecommunications, Consumer Products, QSR, and Travel. • Led industry marketing with CES, ANA, Cannes Lions, and Advertising Week.
• Revitalized and transformed the US & Canada business marketing teams to build the Twitter brand with improved strategy, creative execution, and cross-functional partnerships. • Development of marketing vision & strategies in partnership with sales, communications, research, publisher, creative teams, product marketing, and global brand teams. • Creative strategy and execution of marketing campaigns across paid media, events, sponsorships, digital marketing, social media, sales enablement, and case studies. • Hired and developed vertical marketing team for Entertainment, Financial Services, Technology, Telecommunications, Consumer Products, QSR, and Automotive. • Led industry and DEI marketing with CES, ANA, Advertising Week, 4As, and The Effies. • B2B representative on ANA CMO Masters Circle and AdCouncil.
• Leader of global sales strategy partnering with two of the world's largest advertisers in the CPG and auto industries. • Developed brand campaigns based on strategic insights, effective creative content, and efficient media planning. • Created global joint business plans with annual and quarterly sales planning including annual media upfront negotiations. • Experience in developing relationships with C-level/VP executives.
• Social Media and digital marketing leader for global business unit (Duracell) working across North America, Western Europe, Central Europe, Asia, and Latin America reporting to global president. • Global Social Media Capability Leader for Procter & Gamble on corporate digital marketing team. • Created partnerships and content strategies with leading digital platforms such as Google/YouTube, Twitter, Facebook/Instagram, and BuzzFeed.
• Digital marketing, social media, and communications leader for Home Care Global Business Unit and Western Europe region. • Led Western Europe marketing teams to accelerate overall digital strategy (social media, websites, search, e-Commerce, i-media).
• External Relations manager for Western Europe fabric care business. • Developed global environmental communications program focused on energy savings, water savings, and packaging savings. Program involved complex internal collaboration with senior management, R&D, marketing, research, and sales. • Led environmental sustainability communications for business unit.
• Leader of Canadian communications team for P&G Canada working across multiple categories and brands. • Media training and executive speech writing.