Wojciech Tomaszewski

Main responsibilities: • Responsible for marketing, sales, foreign expansion, e-commerce, and customer service • Co-development of the company's growth strategy • Managing the company's foreign expansion, including Country Managers • Managing +10 departments, teams of +150 FTEs, including directors and managers, also in an international environment (11 CEE countries) • Budget management (marketing, business development, investment, human resources): +200,000,000 PLN / +50,000,000 USD annually • Sales management: +1,000,000,000 PLN / +240,000,000 USD annually • Comprehensive management of the P&L • Developing and implementing new business concepts • Creating and executing brand strategy and marketing communication strategy • Comprehensive management of the marketing area (including SEM, SEO, Performance, Brand Image & Offline, PR, International, Research and Analysis, CRM & Loyalty) • Goals/KPIs: sales, gross margin, EBITDA, net profit, costs, ROI/CSR, AOV, CR, Traffic, SFO, and many others • Responsible for the successes of Answear.com: o From 5 million PLN annual sales / revenue to 1 billion PLN annual revenue o From several million PLN negative EBITDA to +60 million PLN EBITDA o Creator of the company's international expansion: 2013 - 100% sales in Poland, 2022 - 25% sales in Poland, 75% abroad (10 foreign CEE markets) o Building structures from scratch (organization, people, processes, strategy, and goals, in Poland and internationally) o Huge growth in KPIs such as: traffic, gross margin, AOV, CR, brand awareness, etc. • Marketing Director of the Year 2018 • e-Commerce Director of the Year 2020 and e-Commerce Director of the Year 2022 Grand Prix award winner • Co-recipient of dozens of awards, in many countries, for the brands he managed, including the best product, best company, best service, best international expansion, best marketing department, best customer service, e-business of the year, or the best advertising campaign

Wykładowca i Trener Responsibilities: • Conducting lectures and courses for students (marketing, e-commerce, online business) • Providing training for companies (including setting up and running an online store) • Individual consultations for companies (topics as above)

Menedżer ds. rozwoju produktu i biznesu VOD / Video Responsibilities: • Product development of the biggest / the most popular video on demand service in Poland (VOD.pl / vod.onet.pl) – established in February 2010 VOD.pl was / is a leading polish vod service offering streaming video of TV series, TV shows and feature movies from TVN Group, Warner Bros and other content providers • Creation and product development (responsibility for the website and its strategy, determining the direction of development and implementation of changes) • Creating a presence and development strategy of their video Onet.pl company (new video services + using the video by existing businesses) • Planning, preparing and carrying out projects in cooperation with IT department • Business development • Creation, change and implementation of new business models and additional distribution and sales channels • Developing and maintaining long-term relationships with technology, marketing & new business partners and with content suppliers (sales department support). Collaboration with business partners • Cooperation & support to sales and advertising departments on behalf of the Business Unit • Coordinating marketing activities and the pricing policy Awards and distinctions: • VOD.pl (as a market leader) has won a "2010 Service of the Year" award from Internet Standard in June 2011.

Menedżer Działu E-commerce Responsibilities: • Managing the full portfolio of e-commerce products in Onet.pl • Managing e-commerce & classifieds sites – 3.5 million users per month, 150 million page views per month • Creating of Onet.pl’s e-commerce strategy • Creation and development of e-commerce products • Managing e-commerce division (including team managers and product managers) and its budget. Managing 8 teams (about 40 people): marketplace team, auctions team, e-commerce products sales team, content team, product management team, customer service team + classifieds team and databases team • Achievement of goals in terms of revenues (transactional goals) and the number of hits / UV / RU etc. • Initiating and supervising over promotional activities (including SEO and promotion within the ITI group, as well as all topics related to digital marketing) • Establishing and maintaining contacts with key business partners Key achievements: • Building several e-commerce services/products that generated the company tens of millions of PLN in revenue • Creating an alternative business model to the main model (ad serving): advertising products for e-commerce, subscriptions, sales commissions, revenue from clicks/e-commerce campaigns, subscriptions

Kierownik Serwisów E-commerce, E-commerce Manager oraz Kierownik Pasażu Handlowego. Responsibilities: • Managing the e-commerce services in Onet.pl portal, including OnetZakupy (the third biggest price comparison site in Poland at that time – 2 million users per month, 20 million page views per month) and OnetPasaz - the biggest e-shopping centre in Poland at that time • Managing 6 teams: marketplace / price comparison site team, auctions team, e-commerce products sales team, content team, product management team and customer service team. In total, more than 20 people, including managers and product managers • The creation and the implementation of the development strategy for e-commerce sites • Introduction of new services, projects and online business solutions • Analysis and implementation of solutions aimed at: a) increasing traffic, b) building user loyalty, c) providing revenue (commercialization) • Cooperation with major online stores, retail chains, manufacturers and distributors as well as content’s suppliers • Supervising over the promotion and distribution of e-commerce content within portal and outside portal (external partnerships) • Negotiating contracts and agreements with external partners • Preparing advertising and promotional offers • Marketing activities • Managing sales of advertising products for online stores industry • Responsibility for reaching the revenue, quantitative and viewership targets Key achievements: • Building several e-commerce services/products that generated the company tens of millions of PLN in revenue • Creating an alternative business model to the main model (ad serving): advertising products for e-commerce, subscriptions, sales commissions, revenue from clicks/e-commerce campaigns, subscriptions

Responsibilities: • Laying down and implementing the short and long-term purchasing strategies for a given product group • Production materials purchase management • Leading negotiations and concluding contracts with suppliers • Creating and maintaining long-term relationships with suppliers • Implementing savings projects • Looking for suppliers in Low Cost Countries • Active cooperation with other departments within following groups: R&D, sales, marketing, logistics and project managers • Preparation of reports and analyses • Supervision over the delivery realization dates • Auditing suppliers and their assessment according to specified criteria • Analyzing the production materials suppliers’ market and trends in the industry • Reporting to the Head of Purchasing in Poland and the Director of the purchasing group in France • Business trips: domestic and foreign (France, China) • Participating in the implementation of Valeo projects for, among others, GM Opel / Saab, Renault, Peugeot / Citroen Key achievement: • Outsourcing - transferring production from 2 factories in France and Sweden to a factory in China (finding a partner, trade negotiations, audits at the factory in China, signing the contract) -> 10 million PLN savings per year

BLS (Moto / DIY) Department. Non-Food Purchasing Headquarters. Responsibilities: • Developing and implementing short and long term strategies for the department's purchasing policies • Negotiating the cooperation terms with suppliers • Category management • Market research, industry and competition activities analysis • Developing long-term cooperation with strategic suppliers and finding new sources of supply • Cooperating with foreign partners in France, Italy and China • Marketing – including the organization of nationwide promotional campaigns (including newsletters, billboards, competitions) • Assortment management / category management • Establishing the pricing policy • Determining the pricing and profit margin policies • Managing a team of people • Managing the department’s budget • Analysis and costs optimization • Company website: http://www.groupe-casino.fr/en Key achievements: • Multiple achievement of ambitious revenue and margin goals resulting in several promotions to more prestigious categories and higher positions

Consumer Electronics Department. Non-Food Purchasing Headquarters. Responsibilities: - as above (different business sector)

Management Trainee Programme. Responsibilities: • Internship program for top university graduates in economics which prepares them for managerial positions within Casino Group. • Several months long internship in key areas of the company (departments: purchasing, logistics, finance, marketing, sales, IT) • Tasks: among others, developing a plan for changing the assortment and the pricing policy of a chosen product category as well as creating plans to optimize cooperation between Headquarters purchasing and sales departments