Xavier Joseph

- Identify key opportunities to generate profitable growth thanks to a competitive innovation pipeline and relevant activation campaigns. - Deliver strong innovations in the fields of prestige beauty, sustainability and e-commerce. - Lead all digital marketing and digital innovation initiatives. - Elevate customer engagement, communications and PR practices to drive conversion. - Lead partnerships, open innovation and venturing projects. - Lead a DE&I initiative in the field of Inclusive Design.

Taking care of both global marketing and R&D teams, I define the company key strategic categories and the 5-year innovation pipelines, build the company innovation value chain and bring together all stakeholders, lead breakthrough innovation collaborations with external organizations, redefine brand platforms and communication tools, reorganize key departments in order to face tougher challenges while becoming more agile.

I identify major growth opportunities and integrate all innovation stakeholders in order to deliver life-changing products and services. I enable teams to deliver innovative products as well as to implement innovative ways of working. Steer strong internal assets (R&D...) together with being increasingly open to the outside (start up's...).

In this newly-created role, I lead Strategic Marketing and R&D in OTC healthcare. I define key focus areas for optimal growth and ROI. I deliver radical innovations by connecting R&D to consumer & market insights. I drive collaboration and alignment with the Countries to maximize the deployment of new initiatives. - Lead a team of 30 top scientists located in Belgium, Sweden, Germany and France. - Lead category portfolio prioritization: 4 pan-European plays, 4 local plays and 4 de-prioritized. - Deliver strong consumer-driven innovation pipeline on OTC medicines, medical devices, natural alternatives to traditional OTC, skincare and digital healthcare. - Manage Key Opinion Leader strategy and relationships. - Lead innovation plans with strategic external partners through different business models: co-development, in licensing, venture capital, acquisition… - RESULT: multiply by 4 the contribution of innovations to growth, with higher profitability.

I create the Asia Innovation Department, building a team of consumer insight managers, foresight experts and innovation marketing managers, located in Japan, South Korea, China and India. We create "Open Labs" where we gather with R&D and Packaging teams for fast prototyping, 3D printing and experimentation. I manage external innovation plans with Korean sub-contractors. - Create the 2-5 year innovation pipeline of L’Oréal for Asia and inspired by Asia for the World. - Strategize the cascading of innovations per Brands and Geographies. - Create the BOND process (Best Organization for New Development) to deliver Bigger, Fewer, Faster innovations. - RESULT: strong innovation pipeline quickly delivered on whitening skincare, face cleansing, face make up, lips.

I participate in the creation of the Innovation Department, wanted by the CEO. I lead by influence Consumer & Market Insight, R&D and Packaging teams. I develop the 2-5 year innovation pipeline for the Group, presented twice a year to the Executive Committee. - Maximize the ODS haircolor technology from the professional market (Inoa) to the mass market (Garnier Olia, L'Oréal Paris Prodigy). - Invent new haircolor products and formats for dark base countries: Black Oil, Color Treatments, new hair dyes with high visibility. - Invent new, easy, bespoke haircolor gestures, inspiring L’Oréal Colorista and Garnier Color Me. - Rejuvenate styling with a full innovation plan: Mineral Styling (Studio Line TXT), Cream-mousses (Elnett Crème de Mousse), Cream-waxes (Vivelle Play Gums)... - Develop consumer knowledge and testing with social media intelligence tools and digital communities.

I develop a strong expertise in the Japanese market and culture. I manage a team of 12 Japanese people and develop winning new products with our Japanese Labs and customers. - Turn around of the haircolor business launching the best alkaline color in Japan. - Trigger off growth of the perm business in a flat market with the launch of services for seniors. - Develop innovative haircare and scalpcare technologies that will become global. - Build a predictable product testing methodology and a new evaluation organization. - Reduce full product development timing from 20 to 15 months. - Evaluate the launch of new brands: test market with online communities, prospective P&L...

I have the full responsibility of a global selective brand. I keep spear-heading digital marketing. - Reposition Kérastase from premium haircare into Professional Luxury. - Create new star products, upscale communication campaigns and institute-level salon services. - Create the 1st digital customer experience aligned with the brand in-salon experience. - Re-create strong bonds with the Countries and maximize the deployment of our global initiatives. - Manage a team of 8 talents.

After 5 years of marketing in selective distribution, I join the mass market where I learn about market research and TV advertising. I initiate digital marketing activities. - Transform Studio Line with a star product strategy vs a franchise strategy. - Create the 1st digital editorial platform on styling. - Launch the 1st heat styling products in the mass market. - Accelerate market share gains on Elnett with a new advertising platform. - Manage 4 international talents.

I manage 4 people and am responsible for the styling, haircare and perm categories. I keep launching radical innovations on styling, re-invent professional haircare with new in-salon services and launch our first long lasting hair straightener. I integrate and develop new international talents.

I develop new products and new communication campaigns for the World. I relaunch the styling line of L'Oréal Professionnel with a new brand vision, radical innovations and a new "business system" that combines education + artistry + retail to make styling more profitable for hairdressers.

Starting my career in operational marketing, I participate in the launch of Kérastase in the US. I also identify the emerging trend of "alternative styling" that triggers off the global development of new successful styling lines.