Yana Embury

MARKETING • Created and implemented marketing strategies (external, internal, digital and social media) that generated $206k of additional net revenue in 2021 • Developed marketing ROI tracking system OVERHEAD • Reduced monthly overhead by $23.9k between 5/2019 and 2/2020 by renegotiating existing contracts and dropping superfluous vendors • Saved an additional $43.8k in 3/2020 when the practice was shut down due to COVID by negotiating fees, getting free months of service and deferring payments. Many of these discounts and savings carried over to the following months • Reduced overhead by an additional $22.7k per year during Q4 2021 • Cut our practice overhead to as low as 41.5% some months (48% on average for 2021) • Developed a custom cash flow tracking system to supplement QuickBooks by showing real-time cash position HR and TRAINING • Reduced staff turnover from 110% to 12% by creating and fostering good company culture, implementing training programs for team development and creating effective management systems • Developed a training program for managers • Created and led custom trainings for improving New Patient Experience, Case Acceptance, Team Communication, Conflict Resolution, Clinical and Administrative Flow, Phone Skills for Conversion, etc. STRATEGIC PLANNING • Led the company through an ownership transition and the recredentialing process • Led the practice through a complete office remodel, which included reviewing floor plan changes, overseeing contractors, negotiating equipment purchasing and overseeing installation • Implemented new software to streamline efficiency of operations in every department, such as Weave, Adit, mConcent, Dental Intel, BlueNote, Patient Pop, CardPointe, Lighthouse, Zen, Mettel, PCIHIPAA and Gusto • Led the company through the COVID 19 crisis with no staffing losses • Developed and executed annual financial, marketing and cultural strategy for the company • Design and lead regular team building activities