Yaniv Rozencweig

Anzu is the world’s most advanced in-game advertising solution. Operating across mobile, PC, and console platforms, Anzu blends real-world brand ads directly into video games, esports tournaments, and live streams, opening up colossal new audiences for brands in unprecedented creative ways. Simultaneously, Anzu empowers game developers and game publishers to introduce sustainable revenue streams that preserve the gamer experience while maintaining full control over gaming environments. Anzu, which operates across all geos and game genres, partners with global advertisers such as Pepsi, Vodafone, and Samsung and game studios such as Ubisoft and Nacon. The only solution of its kind to bring real-time analytics and existing digital industry standards in-game, Anzu’s patented, adaptive technology features blended, yet highly viewable IAB-compliant ad formats. Anzu’s full suite of one-of-a-kind AdTech integrations includes ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen. Anzu has raised $17 million to date from investors including WPP, Sony Innovation Fund, BITKRAFT Ventures, and HBSE Ventures. Learn more at https://www.anzu.io/.

• Lead, expand, and mentor a global team of five account managers (TLV, EU, and the UK). • Engage directly with customers to gain valuable feedback and establish executive-level relationships. • Oversee and manage client contract and finance processes in collaboration with internal legal and finance teams and ensure all legal and financial requirements are being met. • Recommend annual revenue forecasts and develop individual revenue targets; project expected volume and sales goals for existing and new products; analyze trends and results; monitor competition. • Establishing and implementing account management strategies to increase company revenue. • Work directly with the company CRO and leadership team to define company strategy.

• Manage, hired, and develop a global team of Three account managers (TLV, UK). • Oversee the AMs day to day agenda. • Set measurable goals, KPIs, commission plans, monitor, and analyze the results. • Meeting with top clients at Roadshows and conferences. • Coordinate the team’s work with internal departments.

• Managing programmatic relationships with RTB and S2S demand partners on the Mobfox SSP. • Grow our video efforts with RTB and S2S demand partners from $1M to $15M annually. • drafting Mobfox’s Traffic quality policy and leading policy enforcement. • Research and BI focused on delivering insights to the Mobfox exchange.

• Key contributor to a team that managed complex situations of bankrupt companies and companies dealing with insovlency as an ongoing concern. • involved in the representation of major creditors such as banks and bond trustees, the initiation and management of scheme of arrangements, and the realization of assets and litigation. • managed a cluster of real-estate holding companies with assets in Israel and abroad.

• Create and Lead the Telemedia business development department. • Research and identify customer prospects in multiple markets worldwide (Defense, Aviation & Aerospace, Printing & Packaging, and Pharmaceuticals). • Drive business development process from initial engagement to deal closure. Followed-Up potential Leads and develops existing relationships. • Responsible for creating business collaborations between Telemedia and international corporations. • Worked closely with the management team to supervise and streamline multi-channel marketing campaigns.

• Responsible for creating business acceleration and collaborations between Israeli mobile & New Media companies and the international key players seeking for market-ready innovative solutions. • Help companies establish their international go-to-market strategy and accelerated their business opportunities. • Establish a new media segment connecting global and local players, events and scouting visits; drove key decision-makers to technologically utilize their platforms and set trends. • Forge and maintain successful relationships between application developers and their potential customers (operators, manufacturers, integrators, content providers) and fine-tuned relevant business opportunities into a successful commercial launch at MWC.

Market research for companies who are interested to enter the Israeli market with a new product. • Comprehensive study of the relevant market; • Analysis of figures relating to the volume of sales of products; • Write a detailed report about the findings