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Yaron Gortler

Managing Director at Union Industrial Vehicle Ltd. (Union Motors Group)
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Email: ****r@gmail.com
LinkedIn: Yaron Gortler
Location: Israel
Current employer:
Union Industrial Vehicle Ltd.
Current title:
Managing Director
Last updated: 22/05/2023 01:16 AM
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About

Yaron Gortler is from Israel. Yaron works in the following industries: "Automotive". Yaron is currently Managing Director at Union Industrial Vehicle Ltd., located in Holon, Israel. In Yaron's previous role as a General Manager Truck Operations at Union Motors Ltd., Yaron worked in Holon Area, Israel until Dec 2016. Prior to joining Union Motors Ltd., Yaron was a VP Marketing & Sales at Universal Motors Israel and held the position of VP Marketing & Sales. Prior to that, Yaron was a Chairman at Kochvey Harechev from Jan 2008 to Mar 2013. Yaron started working as Marketing Director at Universal Motors Israel in May 2006. From Jan 1996 to Apr 2006, Yaron was Brands Manager at Universal Motors Israel. Prior to that, Yaron was a Co-CEO Isuzu Challenge Expedition initiative at Universal Motors Israel from Jan 1997 to Jan 2005. Yaron started working as Deputy Manager – Commercial Vehicles at Universal Motors Israel in Jan 1994.

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Yaron Gortler's current jobs
Company: Union Industrial Vehicle Ltd.
Title: Managing Director
Period: Jan 2017 - Present (8 years, 11 months)
Location: Holon, Israel
Yaron Gortler's past jobs
Company: Union Motors Ltd.
Title: General Manager Truck Operations
Period: Dec 2014 - Dec 2016 (2 years)
Location: Holon Area, Israel
Company: Universal Motors Israel
Title: VP Marketing & Sales
Period: Jan 2008 - Mar 2013 (5 years, 2 months)

Sales & Marketing division manager. Member of the senior management team, reporting to CEO Led the sales and marketing division, consisting of over 150 employees and managers Responsible for the communication with the international car manufacturers in Thailand, Europe, and the U.S, including setting the product offering, customizing to local needs, and negotiating transfer prices Managed the marketing and sales headquarters, the import and type approval areas, the storage and pre-delivery preparation and inspection site (factory), as well as the Certified unit (for previously-owned vehicles) Responsible for the overall sales infrastructure of the company, consisting new-car sales as well as previously-owned vehicles Shaped the company's marketing strategy and network, including its implementation on the field Managed the advertising and PR infrastructures with activity volumes of over 50M Shekels / year Developed and nurtured the national sales network for the purpose of effectively implementing the activities Handled tenders for the institutional and fleet market, as well as activities with & for strategic customers

Company: Kochvey Harechev
Title: Chairman
Period: Jan 2008 - Mar 2013 (5 years, 2 months)

Company is co-owned by UMI and Edi Car Systems – dealership provides sale & services to UMI vehicles

Company: Universal Motors Israel
Title: Marketing Director
Period: May 2006 - Dec 2007 (1 year, 7 months)

Head of the Marketing Department Responsible for the overall marketing activities of the company within the brands, Chevrolet, Buick, Isuzu, Cadillac, Hummer, Opel, and Saab Managed and trained three brand managers, reporting to the Sales and Marketing VP

Company: Universal Motors Israel
Title: Brands Manager
Period: Jan 1996 - Apr 2006 (10 years, 3 months)

Responsible for managing brands, Isuzu, Saab, Hummer, and Chevrolet Trucks Reported to the Sales and Marketing VP

Company: Universal Motors Israel
Title: Co-CEO Isuzu Challenge Expedition initiative
Period: Jan 1997 - Jan 2005 (8 years)

Co-founded the international initiative, The Isuzu Challenge Expedition Appointed as co-CEO of the initiative, reporting to UMI's Board of Director's Chairman Responsible for creating the brand from scratch, including defining standards, establish positioning, as well as the nature of activities Handled logistics with Isuzu headquarter in Japan and dealers around the world Defined objectives, as well as monitored and supervised activities of the advertising, PR, and Media agencies Recruited leading sponsors

Company: Universal Motors Israel
Title: Deputy Manager – Commercial Vehicles
Period: Jan 1994 - Jan 1995 (1 year)

Responsible for the marketing and sales activities of the Commercial Vehicles

Yaron Gortler's education
Tel Aviv University
Bachelor of Arts (B.A.)
1992 - 1994
Tel Aviv University
Master of Business Administration (MBA)
1996 - 1999
Yaron Gortler's top skills
Brand Management Product Management Public Relations Product Marketing Advertising Business Development Vehicles New Business Development Competitive Analysis Automotive Management Sales Management Sales Negotiation Marketing Pricing Business Strategy Strategy Marketing Strategy Marketing Management
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