Yasmin Witter

LEADING MY OWN DEPARTMENT WHERE I BUY ALL FOOTWEAR BRANDS FOR THE WEBSITE. CATEGORY IS 11% OF SALES FOR TOTAL BUSINESS. I MANAGE A TEAM OF THREE AND PROVIDE DAILY MANAGERIAL SUPPORT TO THE TEAMS PROVIDING TARGETS AND WORKING WITH THEM TO ACHIEVE THESE TASKS THROUGHOUT THE YEAR. I REPORT DIRECTLY INTO MY BUYING DIRECTOR FOR MY OWN PDP AND KPI MANAGEMENT. I AM A KEY MEMBER OF THE WIDER TEAM, COLLABORATING WITH THE RTW AND ACCESSORIES TEAMS AND BEING A MEMBER OF THE BUYING TEAM THAT IS ALWAYS INCLUDED AND TRUSTED IN ALL ELEMENTS OF THE BUSINESS. SEEKING OUT AND ONBOARDING PREMIUM & LUXURY BRANDS AND INTRODUCING THEM TO THE BUSINESS. WITH MY RELATIONSHIPS THE FOLLOWING BRANDS ARE NEW TO BRANDALLEY BASED ON ME ACTIVELY WORKING ON THIS AS NEW BUSINESS EG: STUART WEITZMAN, CLARKS, ALL SAINTS, TIMBERLAND & ALL SAINTS. AS WELL AS NURTURING AND GROWING SALES ON EXISTING BRANDS EG: FITFLOP, ADIDAS, NEW BALANCE, RUSSELL & BROMLEY, GANT & HUNTER.

Selfridges Group - Ladies Luxury External Brands Due to team structure I was taking on Junior Buyer like tasks and I currently supervise a team of 3 BAAs and oversee the tasks and workload for 2 BAs. I report directly into my Buying Manager and our immediate team consists of 3 members. I am a team player and always provide help where I can in every aspect of the role and feel I would be someone that my peers would be able to seek advise from.  As the member of the team that has been with the company the longest I have worked with brands for a number of years and provide continuous and decisive decision making in how to work and move forward with brands based on this key strategy information.  Directly support the Buying Manager on selection buying appointments in UK and Europe, I am actively involved in the selection process and work through quantifying and approving orders (LFW, PFW, MFW) Sizing and order writing across key brands. Providing key trading support for brands regarding in season reorders and trading updates. Create brand plans and targets for pop ups and special events. Achieve and exceed KPI’s on key brands across the business. Actively involved in OTB planning and management working with merchandising to achieve seasonal buys within planned budgets. Work directly with host stores in providing seasonal updates and outlining key opportunities throughout the season. Working in a fast paced reactive environment of 4 bricks and mortar stores and an online business, where by we assist in providing information and sales training to our marketing teams to extract the best from the brands when we stock their products. I am active in negotiating trading terms with brands regarding logistics, shipping, trade discounts and margin guarantee.

Selfridges Group - Luxury Ladies External Brands

-Taking sales appointments with both independent and key accounts in the showroom. -Making selections for customers to assist with the buying process. -Responsible for Accessories (Handbags, Jewellery, Footwear, Fashion Accessories and Swimwear) -Prospecting for new customers. -Research emerging markets across Europe. -Doing store visits and staff trainings. -Looking at ST information for key accounts and strategizing on how to better the ST % -Processing orders. -Creating roadmap documents for the design team in the US. -Creating Feedback / SWOT documents, post selling season to give to the US team.

-High levels of customer service and styling advise. -Knowledge of premium/luxury international brands. -Managing social media platforms. -Windows and store VM. -Reordering with brands. -Attended brand training for product knowledge. -Denim trained on fits, stretch and garment technology. -Processed online orders. -Planning and implementing store events. -Advised on buying. -New starter training.