Yasmina Kazitani Mba Ms

-Determine KPIs for the marketing department & plan, direct and coordinate marketing budgets in accordance with organizational goals. -Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization’s products or services. -Undertake market research studies and analyse the results in order to better understand the market and customer tastes. -Market research, pricing, product marketing, marketing communications, advertising and public relations. -Define and adapt the company’s addressable market, segment it and define the go to market strategy. -Build, mentor and manage a high performing marketing team responsible ideation, designing and implementing marketing campaigns and user engagement strategies to accelerate the development of the brand and continuously measure the effectiveness of such projects. -Drive a culture of constant learning, analysis and testing to innovative ways to grow revenue and scale marketing efforts. -Responsible for P&L or acquisition costs for marketing. -Build alliance & partnership with focus in opening new opportunities to develop and implement detailed alliance management plans. -Explore new partnerships, sell new business opportunities to existing partners, and develop and manage the partner propositions. -Driving implementation of strategic and tactical marketing activities & support growth of the community & revenues. -Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce..