Yassin Roshdy MBA

• Strategically sustained LFL sales growth YOY, minimum of 6%. • Enhanced gross margins by 2 points YOY by enhancing sales mix of higher margin products by 25% & creating a customer centric merchandising layout that effectively connect all categories. • Increased sub-lease revenues by 45% through space optimization that helped better sales/Sqm. • Creating feasibility studies for new stores and setting, executing, monitoring Capex & Opex plans. • Reduced operating costs by 12% through staff optimization, setting consumption KPIs, activation of preventive maintenance. P&L review with the team is a key measure. • Better FF conversion by 14% YOY by focusing on better customers engagement. • Capitalize on increasing ASP in low traffic periods and UPT in high traffic periods that resulted in sustaining a minimum of 5% increment in ATV and helped better sales. • Managing all staff enhancement activities such as PIP, succession plans, Saudization, and technical trainings, attrition dropped by 30%. • Increased staff productivity by 20% by enhancing staff capabilities and creating effective commission scheme. • Connecting all rewards, commission, performance appraisals, annual increment, promotions with KPIs achievement. • Successfully Launched Eddy’s new concept store focusing on home feeling shopping experience. • Created the visual merchandising guidelines that helped enhance the customer experience and display consistency among the stores. • Re-built all retail SOPs that helped creating better operations, compliance score increased by 6%. • Re-designed all company reporting, and analytics for (sales & budgeting, stocks & availability, staffing & performance, KPIs, cost control tools, and market performance) to better serve all stakeholders. • Managed efficiently the logistics related to lastmile delivery with 98% fulfilment ratio. • Maintained smooth e-commerce back-end operations that increased fulfilment ratio from 78% to 96% through process automation and solid SOPs.