Yassine El Haddadi
About
Yassine El Haddadi is from Casablanca-Settat, Morocco. Yassine El works in the following industries: "Real Estate". Yassine El is currently Founder & CEO at MARKET SHARE, located in Casablanca et périphérie. Yassine El also works as Director Sales Marketing Business Development at Tracovi, a job Yassine El has held since Feb 2018. In Yassine El's previous role as a Public relations & Event Manager at Jaguar Land Rover, Yassine El worked in Casablanca, Grand Casablanca, Morocco until Oct 2018. Prior to joining Jaguar Land Rover, Yassine El was a Senior Brand Marketing Manager at Palmeraie Industries & Services and held the position of Senior Brand Marketing Manager at Préfecture de Casablanca, Morocco. Prior to that, Yassine El was a Brand Marketing Manager at Jack Daniel Distillery, based in Préfecture de Casablanca, Morocco from Jul 2013 to Oct 2016.
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Yassine El Haddadi's current jobs
Yassine El Haddadi's past jobs
Marketing Strategy: • Co-creation and implementation of Marketing Action Plans in order to develop sales for each product category and client segment • Launching of Gentleman Jack & Jack Daniel's Honey in Moroccan Market • Implementation of US brand strategy – taking part in the development of the strategic Brand Review by analyzing category opportunities, identifying consumer targets, innovation opportunities and activation strategies • Positioning and brand architecture – including execution of internal training framework • Leveraging digital platforms and managing digital & CRM strategy • Analyzing market data, sales results and consumer insights, (Ipsos) • Overseeing and managing logistical infrastructure in collaboration with warehouse • Analyzing competitor activity and performing field research • Collaborating with senior innovation team to develop innovation strategies for the brands • Managing project budgets Trade Marketing & Communication: • Management and execution of selected new product launches (ATL, BTL promotion) • Creation and execution of Retail marketing campaigns (modern, traditional trade) and HoReCa • Creation and production of marketing support materials – POS, sales folders, gift packs, catalogs, promotional tools, innovative displays • Supervising local sales gift pack productions based on market forecasting • Cooperation with Sales and Trade Marketing Department – developing cross promotions, loyalty programs, sales support mechanics, merchandising, marketing training • Development and management of PR activity and trade and lifestyle press media plans • Implementation and execution of 360 degree marketing campaigns – Retail, digital, press, PR • Supporting Global Teams with implementation and deployment of Digital and Social Media Strategies for Jack Daniel’s