YO

Yesi Orihuela

MIT, Sr. UX Designer, Founding Designer at Startups in Advanced Manufacturing Supply Chain, Aerospace & Defense, Digital Health, FinTech, Pharmacy, Mobile, Direct-to-Consumer, Enterprise, SaaS, B2B, B2C
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Email: ****@****.***
Location: Laguna Beach, California, United States
Current employer:
Datum Source
Current title:
Head of UX Design and Founding Designer
Last updated: 21/05/2023 23:57 PM
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About

Yesi Orihuela is from Laguna Beach, California, United States. Yesi works in the following industries: "Software Development". Yesi is currently Head of UX Design and Founding Designer at Datum Source, located in Irvine, California, United States. Yesi also works as Senior UX Designer at Independent Consultant, a job Yesi has held since Aug 2021. In Yesi's previous role as a EVP Consumer, Head of UX Design, Founding Designer at Tabula Rasa HealthCare, Yesi worked in until Aug 2021. Prior to joining Tabula Rasa HealthCare, Yesi was a CTO, Head of UX Design, and Founding Designer at PrescribeWellness and held the position of CTO, Head of UX Design, and Founding Designer at Irvine, CA. Prior to that, Yesi was a Co-Founder, Head of UX Design, and Founding Designer at karmadata, based in Boston, MA from Mar 2012 to Feb 2017. Yesi started working as Sr. UX Design Consultant at UpToDate in Waltham, MA in Feb 2011. From Feb 2004 to Feb 2011, Yesi was Lead Sr. UX Designer at Fidelity Investments, based in Boston, MA.

You can find Yesi Orihuela's email at finalscout.com. FinalScout is a professional database with business professional profiles and company profiles.

Yesi Orihuela's current jobs
Company: Datum Source
Title: Head of UX Design and Founding Designer
Period: Dec 2021 - Present (2 years, 11 months)
Location: Irvine, California, United States

Product and design leadership in effort to disrupt and bring efficiency to the advanced manufacturing supply chain. Leading the design and development of enterprise tools that will enable the future of American and Allied aerospace, defense, space exploration, and clean energy. • Enterprise and vision design plan key to securing seed-funding • Leading the design and rapid development of Datum’s first MVP supporting founding clients

Company: Independent Consultant
Title: Senior UX Designer
Period: Aug 2021 - Present (3 years, 3 months)
Location: Remote

As an experienced Sr. UX Designer, working with startups and companies, large and small, to launch UX/UI, web, mobile, direct-to-consumer, B2B and enterprise solutions. Specializing in startups in fintech, health tech, enterprise, data visualization, and mobile.

Yesi Orihuela's past jobs
Company: Tabula Rasa HealthCare
Title: EVP Consumer, Head of UX Design, Founding Designer
Period: Sep 2019 - Aug 2021 (1 year, 11 months)

Player/Coach, established new Consumer Division “startup” playing multiple hands-on roles, including leading organization as EVP, Sr. Dev Lead, Consumer Head of Design and Sr UX/UI Designer. Focused on creating direct-to-consumer telehealth apps for web/mobile (React Native). Apps included integrations with wearables and home devices via Apple Health Kit integration for vital monitoring, medication adherence improvement and focus on reducing medication risk levels. • Led design and development of private white-label consumer offering for Fortune 10 client McKesson’s five-thousand pharmacy HealthMart brand, $40M+ contract • Led the design and development for eMTM patient population monitoring five year, $40M contract • Led team of designers, developers, and subject matter experts (SMEs) in the creation of consumer health-focused products and execution of the consumer health product strategy. • The MedWise mobile app available at Google Play and Apple App Store https://myMedwise.com/ • Consumer Division acquired in the recent sale of PrescribeWellness (TRHC) to Transaction Data Systems

Company: PrescribeWellness
Title: CTO, Head of UX Design, and Founding Designer
Period: Aug 2013 - Sep 2019 (6 years, 1 month)
Location: Irvine, CA

Player/Coach role in leading both development and design teams, strategically planned, designed, and developed pharmacies’ first clinical EHR platform. Led enterprise software and mobile device development. • As CTO/Head of UX Design, led successful $150M M&A of PrescribeWellness by Tabula Rasa HealthCare • Brought to market products that generated $40M+ in yearly revenue. • Grew development and design team from infancy to multi-dozen organization • Prolific contribution as developer & designer in bringing to market pharmacies first cloud-based clinical EHR • Brought to market consumer iOS & Android mobile apps, and Google Home app & Amazon Alexa Skill. • Launched social media publishing platform with simultaneous social network posting to Facebook, Instagram, and Twitter.

Company: karmadata
Title: Co-Founder, Head of UX Design, and Founding Designer
Period: Mar 2012 - Feb 2017 (4 years, 11 months)
Location: Boston, MA

Working closely with Fortune 100 clients, led all design efforts to rapidly co-develop and bring to market new products and services that leveraged Natural Language Processing (NLP) and Machine Learning (ML).

Company: UpToDate
Title: Sr. UX Design Consultant
Period: Feb 2011 - Feb 2013 (2 years)
Location: Waltham, MA

As a user experience consultant, designed new mobile brand and iPhone, Android and iPad apps for use by doctors in a medical physician office setting.

Title: Lead Sr. UX Designer
Period: Feb 2004 - Feb 2011 (7 years)
Location: Boston, MA

Led multi-team effort to design and deliver Fidelity’s first FinTech mobile iOS apps. Redesigned Fidelity’s flag ship Portfolio Review, Retirement, and Investment Research consumer apps/sites. Led Fidelity’s entry into China with animation and Android App. Led design of Fidelity’s 5-10 year vision planning which included complete financial picture, goal setting, all financial account view, estate planning, and document vault storage.

Yesi Orihuela's education
Massachusetts Institute of Technology
Bachelor of Science in Art & Design (BSAD)
1997 - 2001
Online certificate course
2016 - Present
Yesi Orihuela's Colleagues
TC
Thomas Cobbs
Co-Founder & COO
Irvine, California, United States
DP
David Paul
Board Member
Irvine, California, United States
CB
Cory Berg
Chief Technology Officer
Irvine, California, United States
RP
Robert Pakalski
CEO, Co-Founder
Irvine, California, United States
MC
Matt Mallett, CFA
Head of Supply Chain Finance
Irvine, California, United States
Yesi Orihuela has 19 colleagues in total at Datum Source. You can find all of them in FinalScout.
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