Yichi Zhang
About
Yichi Zhang is from Hong Kong SAR. Yichi works in the following industries: "Publishing", "Marketing & Advertising", "Retail", and "Apparel & Fashion". Yichi is currently Founder at A Singular Brand, located in Shenzhen/Shanghai. Yichi also works as Founder at ASP Consulting Limited, a job Yichi has held since Oct 2015. Another title Yichi currently holds is Consultant/Creative Director/Stylist/Writer at -. In Yichi's previous role as a Fashion Editor at Vogue China Condenast, Yichi worked in Beijing City, China until Apr 2015. Prior to joining Vogue China Condenast, Yichi was a Copywriter at Lane Crawford and held the position of Copywriter. Prior to that, Yichi was a Research Assistant at ShinHwa Gallery, based in Hong Kong from Dec 2006 to Mar 2008.
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Yichi Zhang's current jobs
Strategist & Advisor - luxury, fashion, beauty, lifestyle, publishing, retail. * Creative strategic planning for international luxury/fashion/beauty/lifestyle brands in China market; * Marketing, PR, Social media strategy (Print media, Weibo, WeChat, Little Red Book, Bilibili, etc) * China-specific tech solution for brands (Mini Program, H5, etc.) * Celebrities, artists and KOLs proposition(creative art buying); * Brand positioning in bi-lingual context; * Media content planning, digital communication and activation; * Creative direction, style direction, and creative production ; * Cross-disciplinary creative and commercial collaboration. Bridging brands, media and creatives; channeling fashion, art, culture & technology. Creative x Tech is the new direction
Contributor for Vogue China, Harper's Bazaar China, GQ China * Lecturer at The Condé Nast College of Fashion & Design; * Op-Ed article writing (GQ, BOF); * Creative direction & show style direction for commercial & independent brands;
Yichi Zhang's past jobs
Editor / Stylist / Writer
Creative, Marketing & Communications Dept.
Research and sourcing of Chinese contemporary artists; Communication