Yifei Zhu
About
Yifei Zhu is from San Jose, California, United States. Yifei is currently Senior Director of Data Science & Advanced Analytics at Impact, located in San Francisco Bay Area. In Yifei's previous role as a Director of Data Science and Analytics, Product Analytics at Acxiom, Yifei worked in Redwood Shores, California until Aug 2019. Prior to joining Acxiom, Yifei was a Director, Partner Analytics at Acxiom and held the position of Director, Partner Analytics. Prior to that, Yifei was a Team Lead, Partner Analytics at Acxiom from Mar 2015 to Mar 2017. Yifei started working as Analyst, Data and Decision Sciences at Acxiom in Oct 2012. From Jun 2011 to Oct 2011, Yifei was Quantitative Research Consultant at California Lighting Technology Center, UC Davis, based in Davis, CA. Prior to that, Yifei was a Associate Instructor at UC Davis from Jan 2007 to Jan 2011.
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Yifei Zhu's current jobs
Yifei Zhu's past jobs
Audience Monetization - Responsible for providing analytical services and strategic consulting to help non-traditional data partners transform their unique data assets into value through curation and omnichannel activation. - Assemble preliminary roadmap and use case, perform data assessment, conduct exploratory data analysis, target identification and audience extension through lookalike modeling. - Unique data sources evaluated include connected vehicle telemetry data, IoT data, high volume payment data, etc. Product Innovation and R&D - Build, enhance, and support Analytically-Driven Data Products. Collaborate with Product and Engineering, lead product vision, strategy, prototype development and execution. - Active projects include a) global predicative audience segmentation development; b) data visualization prototype development; c) automated modeling service requirement definition; d) cloud based analytics environment evaluation. Nearshore Analytics Team Management - Hiring, onboarding, training and day to day management of a nearshore analytics team.
• Actively involved in multiple research projects at various stages, including study desgin, questionnaire revision, data collection, statistical analysis, and report drafting. • Led statistical analysis of the survey project – “The State of Street Lighting in California”, and made policy suggestions based analysis results.
Courses taught: “Introduction to Social Research (Data Gathering)” “Introduction to Social Statistics” Topics include research design; conceptualization, operationalization and measurement; sampling; survey research; experimentation; field research; focus group; in-depth interview; content analysis and comparative historical research; quantitative methods.