Yusuf Cagatay Kaya
About
Yusuf Cagatay works in the following industries: "Internet", "Marketing & Advertising", "Research", "Furniture", "Retail", "Security & Investigations", and "Automotive". Yusuf Cagatay is currently Digital Marketing Manager at Yataş Grup. In Yusuf Cagatay's previous role as a Digital Marketing Executive at Mutlu Akü, Yusuf Cagatay worked in İstanbul, Türkiye until Jun 2021. Prior to joining Mutlu Akü, Yusuf Cagatay was a Performance Marketing Manager at Çilek and held the position of Performance Marketing Manager. Prior to that, Yusuf Cagatay was a Digital Marketing Executive at KIA Türkiye, based in Istanbul, Turkey from Dec 2018 to Nov 2020. Yusuf Cagatay started working as Digital Media Supervisor at People Initiative in Istanbul, Turkey in Feb 2018. From Jan 2017 to Feb 2018, Yusuf Cagatay was Digital Marketing Project Manager at Pronet Güvenlik Hizmetleri, based in Istanbul, Turkey. Prior to that, Yusuf Cagatay was a Twitter Ads Account Manager at Genart Medya, based in İstanbul, Türkiye from Feb 2015 to Dec 2016. Yusuf Cagatay started working as Operation Specialist at Genart Medya in Istanbul Turkey in Feb 2012.
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Yusuf Cagatay Kaya's current jobs
Yusuf Cagatay Kaya's past jobs
- Leading digital marketing communications under the marketing management. - Website content management and creating communication strategies to increase website performance. (via Adobe Experience Manager) - Managing Google Adwords, Facebook Business Manager, Criteo, Programmatic Ads and other digital communication channels. - Social media channels content management which including Facebook, Instagram, Twitter, Youtube and Linkedin. - Collaborations with CRM side for meaning and creating the alternative communication strategies the customer journey and user touchpoints. - Working with KIA Motors global for supplaying creative materials and website management consultantsy. - Reporting the KIA Turkey all digital work with detailed reports and infographics montly. - Working with agencies to manage the digital side of sponsorships and create digital campaigns for sponsorships. - Coordinating SEO works and web analytics for kia.com/tr. (via Google Analytics and Adobe Analytics). - Content management for kia.com/tr to incease organic website convertion. - Following digital trends and planning how to integrate KIA.
- Responsible for managing global digital media strategy on behalf of Turkish Airlines from different global regions. - Designing and accomplishing of digital media strategies which can be integrated with campaings that were published in offline channels like Outdoor, TV and print. - Developing the overall campaign structure and budget allocation to deliver the agreed media strategy and brand objectives. - Analysis and reporting of campaign data, providing recommendations for future investment and feed back learning. - Regular communication (and face-to face meetings as required) with client teams. - Contributing creative & innovative thinking by understanding the latest developments across all digital media. - Creating and overseeing the execution of a plan through specific initiatives to meet the objectives of the strategy. - Negotiation of price and placement with publishers to ensure the best possible value.
- Executing digital marketing campaigns and 360 degrees integrated performance campaigns, (Google Adwords, Performance Networks, Display Ads, Programmatic and Social Ads), - Website managing process and Creating Communication Strategies to Increase Website Performance, - Briefing; Understanding the needs and expectations of the Pronet for the digital environment and getting the right/ corect brief for the project. - Measuring and reporting performance of all marketing campaigns, and assess regarding goals (ROI and KPIs) - Taking active role in creating and developing ideas and integrate digital approaches for ad-performance projects, coordinating the related departments and managing customer and agency relationships, following all process from beginning to end. - Working closely with telemarketing team and sales team to support low performers in digital media - Brand Management for All Pronet Products' at the Digital Channels, - Coordinating SEO Works of the pronet.com.tr - Executing Brand Partnership Campaigns' Performance, - Analyzed Data via Google Analytics to Create Customized Reports Calculating KPIs, - Executing all the A/B Tests on the Website and Landing Page via Alternative Tools, - Assisting to Social Media Performance Campaigns (Facebook, Instagram and Twitter), - Managing agency and 3rd party relations. - Following digital trends and planning how to integrate Pronet.
-Responsible for Optimizations in Twitter Ads and 150+ Twitter Accounts; -Building and Managing Recommended Campaigns in Twitter Platform; -Management Colsulting for effective compaigns and up-sell to drive revenue growth, -Conversion of Performance Campaigns Checking and Reporting, -Technical Support about Twitter Ads Platform for Clients in my Responsibility; -Execution of Training for New Advertisers about Ads Manager Platform and Dashboard; Selected Key Brands; Turkish Airlines, Turkcell, P&G, Ford Otosan, Samsung Türkiye, Peak Games, Netmarble.
-Activation and Optimization of All Display Ads -Responsible for the development and performance of all display ads activities in company ads network. -Management of Campaign Execution Process for all online ads. -Following up Campaign Process and Optimizing the Efficiency of the Digital Campaigns. -Facebook Ads Operation Support for Facebook ads Department.