Yusuf Tolga Palaogullarindan

- Overseeing and enhancing Mapp's data backend infrastructure, focusing on advanced data processing and storage solutions, being a member of both the Data Processing and Data Lake teams as a product management lead for those domains. Both domains' corresponding data processing pipelines are essentially the foundation of Mapp's entire product and service offering. - Project management with agile methodologies for the Data Processing and Data Lake teams, working to create and maintain a backlog and working with stakeholders and engineering teams to set priorities, as well as ensuring Mapp's data infrastructure supports evolving needs of our clients while focusing on efficiency, scalability, security and compliance with relevant regulations and best practices, i.e. Data Privacy / GDPR. - Guiding the development of Mapp's internal administration tools that are used for product instance creation, configuration, and governance, as well as leading and then handing over the meta domain areas such as commercialization, i.e. product packaging / pricing model / fair use policies and billing. - Playing an active role as a supporting product lead in large and overarching projects such as unification of data platforms. - Actively taking part in critical customer communications such as incident reports and executive overviews, as well as public speaking in webinars, workshops and customer events such as meetups. Key accomplishments in the role: - Being a trusted advisor to Mapp's product leadership team with large and overarching projects and topics (i.e. Commercialization, Unified Data Management, Mapp Cloud Architecture, Mapp Cloud Admin/Customer Catalog) as a result of strategic thinking and planning as well as communication skills. - Successful initial discovery, preparation, planning and hand-over of the aforementioned business critical projects that have been front and center for Mapp's future product and service landscape.

Product strategy orchestration - Worked on building an innovative product management team. - Mentored the team to build next-gen financial analytics platform and services. - Enabled and encouraged the team to use the latest technologies to effectively support well-founded use-cases. Building a strong engineering culture - Worked on creating a sustainable and effective engineering team. - Expanded and strengthened the team by hiring 4 new team members. - Maintained the team’s focus towards on-time delivery utilizing scalable systems and best-practices. - Contributed hands-on to the design of a future-proof architecture to “Centralize, Analyze, Manage and Activate” data that is generated across finleap connect products and services to drive insights capitalization. Establishing strong alignment and transparency - Established strong communication and alignment with busines stakeholders for the discovery of new data use-cases. - Championed the value of having a central and unified data strategy, data pipeline and analytics solution to position Data Services at the focal point of finleap connect’s business strategy - As Data Services being the youngest vertical in the organization, built a strong focus on improving transparency and visibility. Profit and Loss ownership and responsibility - Managed as well as optimized the budget planning, cost structure and introduced revenue contributions (indirect revenue generation) in relation to the vertical’s business support function.

Worked as the product owner of signature products such as Data Streams and key features such as Cross Device Bridge, being responsible for their entire product-lifecycle. Developed concepts and specifications for novel and key product features. Overhauled existing ones as well as improved internal processes such as: - Redesign of Customer / Product Feedback Process, - Launch of Data Privacy Compliance Manager (GDPR) and - Launch of Improved Device Detection to name a few. Being a member of Data Processing and Platforms team as the Data Processing Product Manager, participated in the team's day to day operations such as project management, backlog management, triage, grooming, sprint planning and retrospectives. Coled the development of Intelligence Based Segments feature that is the highlight of Mapp's Spring 2020 release. The particular feature marks a crucial milestone in the integration of Webtrekk to Mapp Cloud after its acquisition by Mapp Digital. In concert with Marketing, Technical Consulting and Training teams, created product marketing and communication content, whitepapers, FAQs, release communications, internal training material as well as documentation and product videos (including some fun voice-over work) and presentations. Key accomplishments in the role: - Timely development and successful launch of Data Streams product with a strong beta program ran in collaboration with a number of our light-house customers, followed by MVP and general availability in 2019 after 11 months of development from ground-up starting with the PoC in early 2018. - Promoting, evangelising and advocating this paradigm-shift in data processing and the impact of the "immediate value of data" to digital transformation. - Successful launch of the award winning "Intelligence Based Segments" as part of Mapp's Spring 2020 release. - Successful launch of Data Privacy Compliance Manager (Tool to manage "Rights of the data subject") as part of the mandated GDPR in May 2018

Supporting Microsoft’s Premier Customers with their service requests concerning Microsoft SharePoint Server and associating products as part of the Premier Support team Working closely with Technical Account Managers and Field Engineers to identify customer scenarios in depth and to set customer expectations with regard to proactive or reactive incidents Ownership of service requests within certain service level agreement timeframes based on issue severity Continuous troubleshooting, clear communication, regular customer contact and incident management to deliver resolution Ensuring the customers receive quality service and support in accordance to Microsoft’s quality standards regardless of the issue severity by utilizing both technical expertise and soft skills in especially challenging and demanding critical situations Clear, concise and in depth logging of the details of the troubleshooting and accurate labor tracking Cross-team and cross-cluster collaboration Providing internal and external deliveries such as trainings, workshops, demos and brown-bags Helping the community through social conduits such as blogging and contributions to the technical discussions Continuous research, training, preparation and self-study to keep up with the required level of technical expertise, given the demands of ever changing complexity of customer scenarios/environments/issues and the product specifications and features

Project planning, development and management of a broad scope of services, such as: - Logo-Melody services (Technical infrastructure and operation) - SMS and WAP based news services - SMS based media applications (Voting & competition services etc.) - Call-In Shows (IVR-Interactive Voice Response services) - SMS based chat and community services - Teletext based applications integrated with mobile services - WEB/WAP based services and applications Coordinating the software development team to fit the requirements of the projects precisely, in terms of analysis, development, testing and deployment of services in various fields of the operation listed above. Monitoring statistics of sales and healthy operation of the entire technical infrastructure. Business/technology development, cost, revenue and market penetration analysis. Creating new ideas for developing new sales channels/conduits and to increase the performance of the existing ones. Communication and cooperation with internal elements of the operation (other departments), business partners and telcos. Reviewing contracts of new and existing projects with business partners and telcos in terms of clauses related to technical matters. “On the job” training of new personnel to accomodate them seamlessly with the operational requirements, call center agent training and performance management.

Graphical design and conceptualisation of printed promotional material (newspaper advertisements, flyers, inserts, booklets etc.) Sales analysis of logo-melody and logo-melody related subscription services, acquiring user and market trend data for content aggregation Monitoring operation of various sales channels/conduits and reporting to the content manager (mobile and mobile related web services) Assisting the content manager for content acquisition and promotion Working with the software development team in case of an update of the ongoing retail service/subscription is needed or a new promotional scenario needs to be implemented Working as a communications hub between business partners and business development team

Technical support of Miron back-office automation software products for complete management of gas stations. Technical support for operating systems, databases and hardware including integration of POS systems, PC integrated cash registers and networking. On site training of gas station personnel for Miron software and reporting instructional progress to the Technical Manager.

Training and supervising a team of five lifeguards.

Digital Set-Top Box and Pay TV Sales