Yves L

I serve on the Executive Committee where I drive strategic planning, performance management, market intelligence, and corporate development.

I've championed several strategic initiatives that have been pivotal to the company's growth. I took the lead in repositioning iAdvize with the "Trusted Generative AI for ecommerce" messaging. My responsibilities also encompassed refining our Go-to-Market (GTM) strategy, emphasizing a renewed market segmentation in line with our ideal customer profile (ICP). Concurrently, I've been dedicated to market and competitor analysis, cultivating relationships with industry analysts to fortify iAdvize's market position.

In my role as VP of Strategic Planning at iAdvize, I've been at the forefront of refining and optimizing our Go-to-Market execution, ensuring alignment with our overarching business objectives. A key aspect of my tenure has been the creation of synergies and business processes tailored to drive both integration and operational efficiencies across departments. I've been deeply involved in framing strategic questions, providing a clear direction for our initiatives even in scenarios with limited initial input. My responsibilities also encompassed extensive market-based research, collecting and interpreting valuable information to identify both existing business avenues and potential new spaces for iAdvize. Besides, I conducted thorough analyses of various strategic and quantitative business opportunities, paving the way for informed decision-making and future growth.

I served as the Data & Information System Director, where I led a diverse team of 15 specialists spanning data analytics, CRM, and IT/HelpDesk functions. My tenure saw the successful audit, design, and implementation of the lead-to-cash process, enhancing operational efficiency. I also revamped our value demonstration framework, boosting client retention rates. Additionally, I played an instrumental role in establishing a robust internal analytics strategy, scaling our data architecture, and enhancing our reporting systems. Among other significant milestones, I redefined our pricing model, integrating Professional Services, which contributed to an additional 2M€ in bookings. A strategic restructuring of the IT stack led to a 20% cost reduction.

As International Senior Media Manager at Richemont, I played a pivotal role in guiding Maisons (including Cartier, Montblanc and Van Cleef & Arpels) through their digital media challenges, both on a daily basis and in the context of long-term annual strategy. A significant portion of my role was centered on fostering collaboration: sharing best practices among the Maisons and communicating industry-leading processes and guidelines to elevate our collective media planning expertise. I took the initiative in evaluating the return on media investments by implementing productivity plans and utilizing advanced tools. I was also instrumental in the development and promotion of Richemont's proprietary media management software. To provide a clear and comprehensive view of our media activities, I set up intricate dashboards for media buying and digital endeavors, emphasizing data visualization for actionable insights. My tenure also saw the careful selection of a preferred partner for advertising adaptation and delivery, further streamlining our media processes. Lastly, my responsibilities extended to coordinating media activities across pivotal international markets, including the Americas, Japan, and South Korea, ensuring brand consistency and effective media allocation.

- Oversaw the operational marketing initiatives, handling a significant turnover of 35M€ with a budget of 6M€ - Successfully launched the Williams shower gel range - Strategically planned and executed the AXE Peace campaign

Streamlined operational efficiency: spearheaded media and investment initiatives, optimizing operational processes to enhance proficiency and drive impactful results. Leveraged technological innovations: pinpointed key business areas where technology integration could unlock new opportunities, drive goal attainment, and elevate operational efficiency.

Unilever France Brand Building teams support on all digital topics from building digital marketing strategies to security and hosting concerns