Zarina Kenzina Weston

Leading marketing and growth for Nook Collections, a leading Australian destination for architectural and designer lighting, working across both trade and consumer markets. I lead the marketing strategy across brand, digital, e-commerce, paid media, SEO, content, partnerships, events and customer acquisition, with a strong focus on commercial growth and strengthening Nook’s position within the architecture and design industry. My role spans both strategy and execution, including: Leading the overall marketing and growth strategy across B2B and B2C Driving e-commerce growth across Shopify, Google, Meta, email and organic channels Building brand awareness within the architecture, design, hospitality and residential sectors Developing partnerships, events and industry activations, including Saturday Indesign Using performance data and customer insights to improve acquisition, conversion and ROI Working closely with leadership, sales and external partners on commercial growth

Anika is an emotional wellbeing platform bringing together AI-powered support, daily rituals, community, workplace wellbeing, and trusted wellbeing businesses into one connected ecosystem. Inspired by my own experience with burnout and more than 16 years in corporate leadership, I'm helping build Anika to make emotional wellbeing more accessible, human, and connected. As Co-Founder, I lead the company's vision, brand strategy, marketing, go-to-market strategy, product direction, partnerships, creator collaborations, workplace strategy, community growth, and business development. Working closely with our product and engineering teams, I'm helping shape a platform that combines AI, emotional wellbeing, and genuine human connection. Drawing on my experience building and scaling a global skincare brand with more than 500 retail and professional partners, I'm passionate about creating products that make a meaningful difference in people's lives. Our mission is simple: to help people feel less alone by connecting individuals, workplaces, creators, and wellbeing businesses in one supportive ecosystem. This is only the beginning. We’re going to keep building, listening, learning and improving as we go. If you download Anika, I would genuinely LOVE your feedback. At this stage, every comment, idea and suggestion helps us shape what comes next. 🍎 Apple: https://lnkd.in/g2nmqjnR 🤖 Android: https://lnkd.in/g6gDMeGw Version 1 is live. Now we build. 💚 Because feeling better doesn't happen alone.

As Head of Marketing for Australia & New Zealand, I led the successful launch and expansion of the brand across two countries, helping establish a strong local presence for one of the world’s leading smart device innovators. Working closely with the General Manager and Director of Sales, as well as HONOR’s global head office and key retail partners including Australia & New Zealand and , I supported the brand’s commercial growth, retail expansion, and go-to-market strategy across the region. Key achievements included: Successfully launching HONOR across Australia and New Zealand Building strong partnerships with major retailers, telcos, and commercial partners Leading integrated marketing campaigns, PR, media activity, and large-scale launch events Acting as a spokesperson for the brand across media, industry events, and partner engagements Driving customer awareness and sales growth through data-led marketing strategies Building and mentoring a high-performing local marketing team Collaborating with global stakeholders to align regional execution with international business objectives This role combined strategic marketing leadership, commercial growth, retail partnerships, and brand development within a fast-paced and highly competitive consumer technology market.

As Head of Marketing, Bids, and Communications, I lead the Marketing and Bids Team and report directly to the COO, working closely with the five Directors to align marketing and business development initiatives with the firm’s strategic goals. My role encompasses oversight of brand strategy, marketing communications, media engagement, publicity, awards submissions, and the bids pipeline. I provide direction to the team on campaign planning, rebranding efforts, and the development of all client-facing collateral, including bid submissions, award entries, digital content, photography, and film. I also manage the ongoing maintenance and evolution of our website and social media platforms to ensure consistency and impact. On the business development side, I support the Directors by managing the pipeline process, identifying strategic opportunities, and strengthening client relationships. I work collaboratively across the practice to ensure our messaging, positioning, and materials reflect our capabilities, values, and future direction. I bring a strong mix of leadership, digital marketing expertise, and commercial awareness, with a focus on driving visibility, engagement, and growth across our key sectors.

Zarina Weston is the founder and former owner of Kenzina, a Sydney-based skincare brand launched in 2020. Driven by a desire to create a high-performance, ethically made under-eye mask, Zarina partnered with a premium skincare manufacturer to develop a custom formula that delivered visible results without compromising on quality or values. The flagship product – the Kenzina Rejuvenating Eye Mask with Coconut and Peppermint Extract – quickly gained a loyal following for its effectiveness in reducing puffiness, hydrating the delicate under-eye area, and diminishing the appearance of fine lines and dark circles. Zarina led every aspect of the business, from product development and packaging design to marketing and global logistics. Under her leadership, Kenzina expanded into a multi-channel international brand with over 500 retail and salon partners across Australia, New Zealand, North America, and Europe. The brand became known for its clean ingredients, sustainable packaging, and commitment to cruelty-free beauty. In 2025, Zarina successfully exited the business, having built a strong foundation and enduring brand legacy. Her entrepreneurial journey with Kenzina reflects her deep passion for skincare, innovation, and purpose-led business. She is now focused on new ventures in the wellbeing and tech space.

In this role, Zarina was responsible for developing and delivering integrated marketing and communications strategies across both digital and traditional platforms. She played a key leadership role during a period of significant organisational change, including overseeing a major rebrand following a company merger. Zarina led the end-to-end email marketing strategy, successfully building and refining customer journeys to enhance engagement and retention. She also managed the planning and execution of targeted campaigns, events, and content across various channels, ensuring consistent brand messaging and audience alignment. She directly managed the Customer Service & Research Assistant and the Office Assistant, while also coordinating external partners such as digital agencies, photographers, and print suppliers. Key responsibilities included: • Leading the company rebrand and rollout during a post-merger integration • Developing multi-channel marketing campaigns for corporate and consumer audiences • Managing internal and external resources to deliver high-quality content and activations • Overseeing digital content creation for websites, social media, newsletters, and collateral • Planning and delivering events and brand activations • Managing marketing budgets and analysing competitor and customer data to inform strategy Zarina’s work in this role reflected her ability to blend strategic thinking with hands-on execution — driving brand cohesion, customer engagement, and growth.

As a Marketing and Communications Executive, I provided effective on-brand digital marketing and advertising solutions to align with the brands strategic goals. This all-encompassing communications role sat alongside customer engagement/CRM initiatives, website monitoring, reporting and analysis, working with the Brand to set up and communicate brand campaigns and provide the business with the support necessary to further align with brand partners. My primary responsibilities were: • Execution and distribution of Finance and Insurance marketing collateral for VW and its brands - Volkswagen, Volkswagen Commercial Vehicles, ŠKODA, CUPRA, Audi, Porsche, Lamborghini, Bentley and Ducati - and associated brands Land Rover, Jaguar and Volvo. • Analysing market trends and monitoring competitor activities. • Creating content for radio, print ads, social media, printed materials, and corporate and consumers newsletters.

Zarina Weston served as Marketing Manager at the Western Australian Museum, where she led marketing and engagement strategies across multiple sites, including Fremantle (Maritime and Shipwrecks Museums), Kalgoorlie, Albany, Geraldton, and the new flagship museum in Perth CBD. She developed tailored campaigns that balanced local community engagement with a cohesive statewide brand presence. A highlight of Zarina’s tenure was spearheading the $500 million opening marketing campaign for WA Museum Boola Bardip. She led comprehensive public engagement and community awareness initiatives that generated widespread media coverage and strong visitor interest for one of Western Australia’s most significant cultural infrastructure projects. In addition, Zarina managed marketing campaigns for major exhibitions delivered in partnership with national and international institutions such as the British Museum, the National Museum of Australia, and the Australian Museum. These projects required extensive stakeholder collaboration and strategic multi-channel communications. Her core responsibilities included: Creating strategic, audience-focused marketing plans for exhibitions, programs, and events across metro and regional sites Leading integrated campaigns across TV, radio, print, digital, and paid social media platforms Collaborating with in-house design teams to produce promotional and collateral materials Writing website content, advertising copy, media releases, and event communications Organising launch events and public programs Managing budgets and ensuring projects were delivered on time Maintaining strong relationships with media, government bodies, and cultural partners Zarina’s strategic insight, strong project management skills, and stakeholder engagement contributed significantly to increasing the Museum’s profile and visitor engagement across Western Australia.

The Spinnaker Health Research Foundation (formerly known as Fremantle Hospital Medical Research Foundation) is a non for profit organisation. The Spinnaker Health Research Foundation offers various means of support to any area of medicine and community health issues which have relativity to the Perth south metropolitan area and the greater WA community. My primary role is to develop marketing strategic plans and develop a keen understanding of statuary health protocols with an emphasis on health research. Moreover, I help to develop strong working relationships with public health facilities having capacity for health research, academic institutions interested in collaborative health research projects and scholarship funding, and develop a database of prospective corporate and individual sponsors and donors in the southern region of the Perth Metropolitan Area.

Perth Market Authority, a WA statutory government agency responsible for the ownership and leasing, facilities management and marketing of Market City, trades over $638M in fresh produce annually through its leased commercial area - the Central Trading Area (CTA). In my role as the Marketing Campaign Coordinator, I reported to the Deputy CEO, CEO & the Board on developing and managing the state government funded campaign-Great Greengrocer. My primary responsibility is to carry out day to day management of the Great Greengrocer marketing campaign which includes managing production of TV, radio and print ads, creating content for social media and the campaign website, designing and organising promotional events, managing budget control and liaising with and maintaining relationships with internal and external stakeholders. During my time at the Perth Market Authority I developed a corporate communication strategic plan by studying the fruit and vegetable retail market, identifying the target audience, creating key messages and developing channels to reach potential target audiences. I helped to finalise the branding for the campaign, create a style guide, and together with the consulting design company, identified our potential target audience. Moreover, I prepared and wrote content for the website, social media, and internal communications for members, as well as designed educational and promotional materials for the general public.