Zarina L Stanford
About
Zarina L Stanford is from Austin, Texas Metropolitan Area. Zarina L is currently Strategic Advisor at Digital Commerce Global, located in Global . Zarina L also works as Board Advisor at FortyTwo.VC, a job Zarina L has held since Nov 2021. In Zarina L's previous role as a Chief Marketing Officer at Bazaarvoice, Zarina L worked in Austin, Texas, United States until Aug 2025. Prior to joining Bazaarvoice, Zarina L was a Chief Communications & Marketing Officer at Rackspace Technology and held the position of Chief Communications & Marketing Officer at San Antonio, Texas, United States. Prior to that, Zarina L was a Chief Marketing Officer at Syniti, based in Greater Boston Area from Jan 2019 to Sep 2020. Zarina L started working as Head of Marketing, Asia Pacific & Japan at SAP in Singapore in Oct 2015. From May 2013 to Sep 2015, Zarina L was VP Marketing, Segment Marketing & Systems, Growth Markets at IBM, based in Shanghai City, China. Prior to that, Zarina L was a VP Marketing, IBM Power Systems at IBM, based in Greater New York City Area from Jan 2011 to May 2013. Zarina L started working as Director, Demand Programs, Software Group, NA at IBM in Apr 2009.
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Zarina L Stanford's current jobs
Strategic Advisor
Zarina L Stanford's past jobs
www.bazaarvoice.com
This way to multicloud...
Syniti, formerly BackOffice Associates, is a trusted data partner solving business’ complex data challenges, bringing synergy between data and business, delivering confidence and progress along enterprises’ digital transformation. Through a combination of unique data expertise, services and intelligent software leveraging AI and ML, we help clients along their data journey from data strategy, to data conversion, data quality, data archival and replication, master and meta data management, analytics, data and information governance, and data science. We are a purpose-driven company, embracing the future together as one - with our employees, clients, and partners - Accelerating global and human progress, one data challenge at a time.
Led all aspects of marketing and communications for IBM Systems and Technology Group in BRICS and APAC region. Championed with Sales and Partners on key accounts through Discovery Workshops. "Asia's Most Influential CMOs" WBC. Industry forum keynotes.
Launched IBM Power Systems branding in association with Big Data and IBM Watson worldwide. Led marketing and demand generation for multi-billion business globally. Industry and company keynotes. Co-chair of IBM Asian Diversity Council.
Led all aspects of Demand Generation of IBM software business for North America. Seven consecutive quarters of double-digit growth. Pioneered IBM marketing transformation on marketing automation and end-to-end campaigns for North America and Greater China. Triple-digit digital marketing growth in period. Marketing automation industry evangelist.
Led brand, portfolio and category marketing for IBM start-up EBO initiative for Autonomic Computing and Tivoli Software business unit. Drove ISVs, partners, and customers for platform technology adoption and industry standards. Co-developed cloud computing marketing strategy and launched initial cloud offerings. Oversaw Business Advisory Council with 30 CxOs and customer loyalty program with 10,000+ subscribers worldwide.
Delivered largest software deal in IBM Asia Pacific history. VIP Sales Award 2000. Led security software sales worldwide.