Zena Ma
About
Zena Ma is from Dubai, Dubai, United Arab Emirates. Zena works in the following industries: "Telecommunications", "Internet", "Consumer Electronics", "Mechanical Or Industrial Engineering", and "Business Supplies & Equipment". Zena is currently Ecommerce Marketing at Huawei, located in Dubai, Dubai, United Arab Emirates. In Zena's previous role as a Marketing Manager at realme, Zena worked in United Arab Emirates until Mar 2021. Prior to joining realme, Zena was a Sales Marketing Manager at Hyvision Technology LLC and held the position of Sales Marketing Manager at Dubai, United Arab Emirates. Prior to that, Zena was a National Sales Marketing Manager at Sunvalleytek International Inc., based in Shenzhen,China from Apr 2018 to Apr 2019. Zena started working as Regional Sales Manager (ME Market) at COSBER in Shenzhen, Guangdong, China in Jun 2016.
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Zena Ma's current jobs
Zena Ma's past jobs
-Responsible for all marketing activity across the GCC country, -Lead marketing team to execute marketing activities including social media/digital marketing/PR/launch event -Generate marketing strategy and marketing action plan based on marketing demands and implement branding campaigns based on budget. -Increase ROI by analysis of weekly/monthly report and boost sales by cooperating with online sales platform(Amazon/Noon) -Manage all GCC social media account and improve the contents and designs daily to attract user's attention. -In-depth understanding of competitors marketing strategy and movement, adjust marketing plan based on it.
Channel Sales Management & E-Commerce Management Manage E-commerce execution (Amazon/Noon) to deliver sales targets, site experience, traffic and analytic;Set strategy to reach conversion and ensure customers satisfaction objectives -Accountable to optimize e-commerce sales based on CRM insights and guidance to increase sales conversion and average basket size. -Accountable on building and managing brand fan community by running regular effective online marketing campaigns via social media such as Facebook/Ins and conduct Commercial activities(Promotion) on-time. -Distribute offline POSM to partner channels and develop various marketing plan to increase the brand exposure and awareness. Manage the overall performance of sales channel by leading the sales team to develop and implement sales strategies and tactics, which drive growth of the business and ensure that high-value Channel partners are acquired and retained -Work closely with the re-sellers to promote and evangelize sales, cooperate with marketing team to plan and execute marketing activities (Exhibition/Seminar/Promotion) -Develop strategic sales&marketing plans based on company target. -Monitoring stock movement and tracking down the sell-out data to set short and long term stock forecasting. -Monitoring store and competitor activity, Evaluating visibility & market coverage of own products through regular market visits. Hyvision Technology (Known to all as HTL) is the Strategic National Distributor HIKVISION in UAE, Oman and Bahrain. Maintaining a solid strategic partnership with HIKVISION, the world’s No.1 supplier of video surveillance products and solutions,. http://hyvisionuae.com
-Define and set monthly/quarterly/yearly sales target to drive business growth in assigned territory and Work closely with local distributor. -Develop and implement short- and long-term strategic plans and budgets for sales and marketing that will meet distributor/partner needs, increase market share, while optimizing in-country investments and costs of online campaigns and offline marketing activities. -Identify and develop new or existing business opportunities, market segments and potential customers; -Negotiate volumes, sales and promotional budgets with the distributors -Commercial and pricing policy preparation and implementati -Monitoring stock movement to store, suggesting promotions or trade deals on slow moving or near expiry products or promotions. -Actively taking part in product launch (giving presentation to sales team on new SKU) -Forecasting for various trade deals, consumer offers and passing it to the demand planning team as per the agreed cycle planning calendar -Tracking down the sell-out data by SKU and analyze each product on weekly basis each electronics store. Preparing sales tracker for the same -Conducting market research such as customer questionnaires and focus groups, Sunvalley is "5-Star" seller on Amazon (Europe / USA / Japan). Sunvalley Group mainly focus on supplying consumer electronics and home appliance. Headquarter in China ,branches in UAE/Japan/Germany. https://www.sunvalley-group.com/en/index.html
-Responsible of managing key projects and successfully completed installation of the UAE government project " First made-in-china truck test-lane in ME market". -Manage to organize and host a over 80-attendees products launch campaign. -Determine the scope and clear business objectives of the project and the critical success factors of implementation projects. -Prepare and communicate Project Plan with client, project team and Client Services Management. -Manage client expectations and ensure implementation is within the agreed scope and time frame. -Develop and maintain close relationships with client(Government)and ensure the fully satisfaction. -Plan, manage and maximize utilization of project resources. COSBER is the largest exporter among the vehicle inspection equipment manufacturers in China and leading innovator of vehicle inspection solutions, COSBER international team in Shenzhen China and Munich Germany collaborates with customers and inspection organizations globally on product and solution development. http://www.cosber.com/index_wapen.html