Zeynep Yildirim Tuncer

• Following digital and marketing trends and implement new ideas to the business • Understand, measure and evaluate the impact of marketing activities • Communication of new launched and existing mutual funds • Leading internal and external marketing communications and activities for Garanti BBVA Asset Management • Execute and deliver social media, content distribution, virtual contents, advertisements, videos, interviews etc. related to the Company and mutual funds • Collaborating with Investment Team on mutual funds • Taking proactive actions and developing future vision of marketing department issues • Leading the launch of new Garanti BBVA Asset Management's website • Maintenance, governance and development of Garanti BBVA Asset Management's website under corporate framework and better UX approach • Leading website content management and utilising CMS tool • Leading LoBs to increase mutual funds' marketing and sales • Pricing, sales and marketing of Target End FX Funds • Leading Due Diligence processes and collaborate effectively with other stakeholders across the business • Leading LoBs to increase mutual funds' marketing • Pricing, sales and marketing of Target End FX Funds • Leading Due Diligence processes and collaborate effectively with other stakeholders across the business