Zoe Feldman

Pusha T, Pharrell and Lavazza walk into a coffee shop…

Fractional GM and COO, as well as operating partner, for multiple CPG F&B, personal care and wellness companies across categories in the sector, with a strong focus on underrepresented entrepreneurs. Selected companies include Respin Health, Ghetto Gastro, Gotham Goods and Kreatures of Habit.

Led physical product commercialization and go-to-market strategy and execution for North America, as well as P&L ownership for NPD. ● Partnered with Research, Nutrition & Innovation (RNI) team to develop and execute AG1 product innovation initiatives, expanding product offerings and growing key categories in alignment with business objectives. ● Oversaw concept-to-commercialization process by partnering across all business functions to bring new products to market. ● Utilized market analysis, consumer insights, and industry trends to uncover and prioritize growth opportunities for the business. ● Built compelling business cases for new product development, integrating market research, financial projections, and GTM sales strategies across channels. ● Partnered with cross-functional teams to execute seamless product launches, ensuring timely and efficient market introductions. ● Oversaw the complete product lifecycle, including renovations and discontinuations, to maintain product relevance and competitiveness. ● Developed strategies for category management, product assortment, pricing, and bundling to enhance market positioning and drive revenue growth. ● Established and tracked key performance metrics for product innovation and product management efforts, leveraging data insights to refine and enhance future strategies. ● Recruited, mentored, and led a dynamic and high-performing team.

• Originated role at storied 60-year old health & wellness company and responsible for opening new frontiers of growth for the business through joint ventures, partnerships and mergers and acquisitions • Lead the functional/metabolic health pillar for WW to determine when and how best WW should enter the functional health space and drive business growth, uncovering and analyzing a $3b market opportunity for WW • Built cross-functional team to test and learn existing products and led consumer targeting and concept research leading to a better understanding of how to communicate and deliver the science of metabolic health to members and ultimately inform WW’s market entry strategy • Effectively collaborated with over three dozen individuals across functions, including Finance, Product, Marketing, Insights and Innovation, and Science, to inform and shape 3-year strategy around functional and metabolic health opportunities

• Originated role of GM Consumer for Momofuku Goods, the high-growth CPG OpCo of the restaurant group, selling better-for-you modern Asian pantry staples to consumers across the US and Canada • Led CPG business from zero to eight-figure run-rate, with an improved margin, more profitability and 10% COGS reduction in highly inflationary environment • Led the commercialization and scaling of the Momofuku CPG business, a small but growing line of products, and built a robust and grounded three-year strategic plan for growth, focused on profitability, margin accretion, and pipeline innovation • Provided day-to-day leadership, mentorship and management to the organization, driving execution of the plan and integrating all functions to work together • Partnered with each function, using KPI’s to drive accountability, performance, and operational improvement across all functions while building a great culture and supportive and inclusive working environment • Extremely strong focus on business fundamentals; implemented dozens of processes and systems to support the foundation for growth, including S&OP planning, demand forecasting, P&L modeling, and strategic planning • Built and managed team of 20 high-performing and highly motivated individuals across all functions, leading hiring, talent development and career mapping • Orchestrated and oversaw successful launch of product line in three dozen conventional retailers, as well as Amazon, Faire, owned, and other eCommerce platforms • Responsibility for managing multi-nodal warehouse operations, logistics strategy, sourcing and procurement, and inventory planning, leading to a significant increase in cost efficiencies across the business • Identified and contracted two new 3PL partners • Built a robust network of contract manufacturers across commercialization of all finished goods; identified gaps in GMP audits and corrected all outstanding manufacturing challenges

Strategizing strategic strategies. Mostly running point on a little brand called Chobani PB (fka MeWe).

If it's new, and it's a venture, it's ... new ventures.

Supporting the best founders doing the most amazing things, all day, every day.

Founding MD of $30mm VC fund. Early stage investment in food businesses covering traditional CPG and technology. Portfolio companies at my time of departure included BlueCart, Foodstirs, Heat Genie, New Barn, Nona Lim, Pilotworks, Sfoglini, Spindrift and Sweetgreen.

Advising for existing portfolio companies across functions, including operations, finance, marketing and strategy. Sometimes cleaning toilets.

Cleveland Avenue focuses on seed ventures, early stage and private equity deals for emerging restaurants, beverages, services, and technologies designed for foodservice and hospitality channels. In my role at CA, I co-managed our CPG venture fund, acted as an operational partner for portfolio companies, helped launch two brick and mortar restaurant concepts, and worked on several consulting projects. Portfolio companies at my time of departure included Beyond Meat, Bhakti, DRINK, DrinkMaple, Farmer's Fridge, Half Smoke, PizzaRev and SBT.

CEO skunkworks.