Aamer Sheikh
About
Aamer Sheikh is from Abu Dhabi Emirate, United Arab Emirates. Aamer is currently Board Member at Kasih Food Production Co.. Aamer also works as Investor | Advisor | Venture Partner at Homegrown Ventures, a job Aamer has held since Apr 2025. Another title Aamer currently holds is Senior Advisor at Emerging Markets Intelligence & Research | EMIR. In Aamer's previous role as a Chief Executive Officer, Middle East at PepsiCo, Aamer worked in Saudi Arabia until Mar 2024. Prior to joining PepsiCo, Aamer was a President & General Manager at PepsiCo and held the position of President & General Manager at United Arab Emirates. Prior to that, Aamer was a Chief Financial Officer - Asia, Middle East & North Africa at PepsiCo, based in Dubai, United Arab Emirates from Oct 2017 to Dec 2019. Aamer started working as Senior Vice-President - Commercial Finance, Frito-Lay North America at PepsiCo in Dallas/Fort Worth Area in Aug 2016. From Apr 2014 to Jul 2016, Aamer was Sr. Vice President, Planning & Transformation, AMENA Sector at PepsiCo, based in Dubai, UAE. Prior to that, Aamer was a Sr. Vice President Finance & CFO, Middle East & Africa Region at PepsiCo, based in Dubai, UAE from Jan 2009 to Mar 2014. Aamer started working as Vice President Finance & CFO, Gulf Cooperation Council and North Africa Business Unit at PepsiCo in Dubai, UAE in Jan 2008.
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Aamer Sheikh's current jobs
Advising Kasih Foods on strategic initiatives, enhancing commercial operations and business development efforts. • Chair, Business Development / Commercial Committee • Member of the Audit, Risk & Governance Committee
Advises Boards and C-Suite leaders on venture funding strategies, investor alignment, and long-term growth roadmaps that strengthen enterprise resilience and sustainable growth. Serves as a trusted strategic partner to growth-stage companies by embedding foresight-driven market intelligence into executive decision-making, enabling leadership teams to anticipate disruption and capture new opportunities. Provides guidance on navigating emerging markets through geopolitical, regulatory, and commercial insights that shape strategic expansion. Counsel’s founders and corporate leaders on governance, business challenges, and investor relations, ensuring alignment between corporate strategy, shareholder expectations, and compliance frameworks.
Aamer Sheikh's past jobs
As part of PepsiCo’s Global Executive Management Team, directed the full P&L management of a $3.5B Middle East portfolio spanning 12 markets, delivering consistent double-digit growth and leading market share in highly competitive and volatile environments. Served as Board Director for multiple joint ventures across the Middle East, shaping governance, shareholder alignment, and long-term strategy. Orchestrated end-to-end operations in beverages and snacks, driving enterprise-wide transformation, digital acceleration, and portfolio innovation that strengthened category leadership, expanded margins, and diversified revenue streams. Forged strategic partnerships and franchise agreements, enhanced supply chain resilience, and cultivated high-performance leadership teams that embedded accountability, inclusivity, and innovation across the organisation.
Directed PepsiCo’s $4.0B MENAPak Foods & Beverages portfolio across 18 markets, acting as the strategic link between global priorities and local execution while ensuring alignment of growth plans, capital allocation, and market competitiveness. Advised the Global Executive Committee on MENAPak dynamics, delivering insights on geopolitical, consumer, and regulatory trends that shaped global investment and innovation strategies. Led bottler consolidation and structural transformation in KSA, UAE, and Pakistan, designing future-ready operating models that optimised capital efficiency, strengthened partner governance, and delivered sustainable value creation. Orchestrated cross-border strategy integration, embedding global category strategies, digital transformation, and ESG into regional business execution.
Directed the commercial finance strategy for PepsiCo’s $6Bn+ Asia, Middle East & Africa business across 40 countries, shaping long-term financial planning, capital allocation, and performance frameworks that drove sustainable revenue growth and margin expansion. Acted as a trusted advisor to the Global Leadership Team and Board, guiding regional investment priorities and integrating macroeconomic, regulatory, and consumer intelligence into capital deployment decisions, portfolio optimisation, and strategic growth initiatives. Led the transformation of the AMENA finance organisation, embedding advanced analytics, risk governance, and performance management capabilities that strengthened decision-making, enhanced financial resilience, and ensured alignment with global standards and governance requirements.
Responsible for profitable revenue growth by leading Frito-Lay North America’s Pricing, Marketing and Innovation Finance and Customer Finance teams as well as Food Service Finance for FLNA.
• As part of Planning responsibilities, key role is to provide financial stewardship to short-term and long-term financial planning for a +$6Billion Sector of PepsiCo. • Providing oversight to AMENA Transformation Office. ATO is a cross-functional team responsible for initiating, driving and governing the design and delivery of Sector-wide transformation programs such as PepsiCo Operating Model, Zero Based Budgeting and Streamline (taking out non-value added work).
Controller - 1999 - 2000 Finance Director - 2001 - 2003
8/90 - 3/92 - Sr. Auditor, Los Angeles, USA 4/92 - 11/94 - Inventory Manager, London, UK