Abdalla Edres

• Coached two teams of talented engineers, artists, and designers into starting their own companies and finding successful co-founders and teammates. • Trained and monitored teams to start from the ideation phase until a successful leads generation phase. Also, Gave sessions about the AARRR framework and several other development/production approaches.

• Increased Cura App acquisition to +208.567% (32.01M) Clicks, +79% Non-Organic, and 1,140% Organic installs. • Owned the growth for Cura’s main provided services, Mental Wellness Programs, Instant Consultations, and Specialized Consultations. • Coordinated converting marketing campaigns with a Marketing Agency by actively monitoring digital campaigns over multiple media sources like Snapchat, Facebook, Instagram, Google Search/Display Ads. • Owned & optimized all Unbounce’s landing pages, taking advantage of AI Smart Traffic by creating multiple variants that increased conversion rates from 0.2%-1.0% to 3.0%-19.0%. • Solved a major bottleneck in the acquisition funnel by implementing a technical solution via hacking Unbounce to dynamically reroute leads to multiple omnichannel giving the ability for Telesales to acknowledge media sources using UTM parameters. • Automated a plethora of mundane tasks using creative solutions, patching the activation phase in the funnel by scripting with Automate app. • Managed the creation of a series of short videos & gifs on my own to be used to OnBoard users. • Executed some growth hacking activities in Mixpanel which increased the existing user base usage of Cura including push notifications, in-app messages, and Emails. Also, optimized the automated Activation Program. • Enhanced and automated the mental wellness sales funnel and researched several medical use cases to turn them into marketing campaigns. • Tracked daily, weekly, and monthly sales on Google DataStudio, and acted accordingly in case of drops by increasing campaigns budget, running new campaigns, etc.

• Co-Founded and Managed all phases of the software development life-cycle (SDLC) for dozens of custom solutions. • Delivered industry-leading software as measured by 500,000 new users while maintained by an operational team consisting of 1-10 members only using custom-made dashboards guided by my use-case analysis and backlogs. • Led teams across broad technical, financial, and business disciplines. Focused teams on business objectives and tracked progress to ensure project milestones were completed on time, on budget, and with the desired results by successfully implementing scrum methodology. • Mitigated risk factors through careful analysis of financial and statistical data. Anticipated and managed change effectively in rapidly evolving business environments by continuously refining the software backlog. • Created an Unbounce landing page as a medium between influencers/digital campaigns to app install with a converting rate of 52.0%. • Managed digital marketing campaigns for more than USD 200,000 on Snapchat, Facebook, Instagram, and TikTok.

• Co-Founded and Managed all phases of the software development life-cycle (SDLC) for dozens of custom solutions. • Delivered industry-leading software as measured by 500,000 new users while maintained by an operational team consisting of 1-10 members only using custom-made dashboards guided by my use-case analysis and backlogs. • Led teams across broad technical, financial, and business disciplines. Focused teams on business objectives and tracked progress to ensure project milestones were completed on time, on budget, and with the desired results by successfully implementing scrum methodology. • Mitigated risk factors through careful analysis of financial and statistical data. Anticipated and managed change effectively in rapidly evolving business environments by continuously refining the software backlog. • Created an Unbounce landing page as a medium between influencers/digital campaigns to app install with a converting rate of 52.0%. • Managed digital marketing campaigns for more than USD 200,000 on Snapchat, Facebook, Instagram, and TikTok.

Selected as one of the thousands of participants middle east and north Africa-wide for this 12-month professional development program for high-achieving diverse talent based on leadership potential, ability to contribute to this GSA cohort, and academic success. Accomplishments: • Gave training sessions for Tens of high-school students about Google Drive and overall Google applications and products. • Led a 20-member Google Student Club team to accomplish a 120 attendees event strategy in Arab Academy for Science, Technology, & Maritime Transport under difficult circumstances. • Gave speeches for more than 300 students about self-improvement and international company opportunities. • Gave a speech concerning Google’s CS4HS in “Honouring Ceremony of Arab Academy for Science, Technology, and Maritime Transport”, professors, deans, and more than 100 student attendees. • Gave a speech about Software Engineering and Google opportunities in an event held by Google Developer Group Women: Google Applications & Material Design, with 65 attendees, in Egyptian Engineers Syndicate. • Led 40 member Google Student Club team and Google Developer Group team to accomplish a 400 attendees DevFest 2014 event in Arab Academy for Science, Technology, & Maritime Transport. • Founder of Google Student Club in Arab Academy for Science, Technology, and Maritime Transport.