Alex Hough
About
Alex Hough is from Singapore, Singapore. Alex is currently GM / Category Leader - Amazon APAC at Amazon. In Alex's previous role as a GM / Category Leader - Amazon Singapore at Amazon, Alex worked in Singapore until Jul 2026. Prior to joining Amazon, Alex was a Strategy & Operations - Stealth Consumer Health Tech at Stealth Startup and held the position of Strategy & Operations - Stealth Consumer Health Tech. Prior to that, Alex was a Vice President - Commercial & Operations at Qogita from Feb 2024 to Jul 2024. Alex started working as Vice President - Commercial at Zapp in Sep 2022. From Oct 2021 to Sep 2022, Alex was Vice President - Procurement & Partnerships at Zapp. Prior to that, Alex was a Vice President - Procurement at Zapp from May 2021 to Sep 2021. Alex started working as Global Head of Supply Chain at Deliveroo in Jun 2020.
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Alex Hough's current jobs
Alex Hough's past jobs
General Manager and P&L owner at Amazon, leading $XXXM end to end 1P stores including Food (perishable, ambient) and Non-Food, alongside import of international selection. - Developed an engaging vision whilst building expert teams across Food, Non-Food, Partnerships (Amazon Vendor Services), Finance and Marketing - with an empowered, high performance culture across multiple countries. - Lead the team which launched WholeFoods Market in Singapore, the first significant expansion in 20+ years. - Transformed supply chain across a complex, multi category environment. - Delivering double digit YoY growth across orders, units and operating margin. - Lead X Country and strategic APAC regional negotiations, surpassing goals. - Lead Public Sector engagement. - Advisor on Singapore Government’s Unitary Pricing body.
Led commercial strategy for Zapp, a rapid scaling quick commerce business across Europe and emerging markets. Owned commercial, including partnerships, procurement and investor relations. Also oversaw marketing - including Zapp Media, Advertising and Out of Home.
Launched and led procurement and partnerships, encompassing direct and indirect spend, compliance, and financial management. Direct spend included purchasing of produce , perishable, ambient foods, non-food & private label. Indirect included purchasing of marketing, IT/tech , professional services, warehouse inventory, vehicles, rider equipment , utilities and facilities. Led strategic partnership programmes including Zapp Media Services, affiliates, and agency relationships, unlocking incremental revenue streams and customer acquisition channels Built governance and compliance frameworks to support scale, ensuring operational discipline across procurement and partner management
Created and scaled global centralised procurement across all direct and indirect spend. Also led and scaled out global replenishment and food safety orgs
Led Global Supply Chain teams across 12 markets (EMEA + APAC). Responsible for forecasting, negotiation, FP&A, purchasing, distribution and last mile for all Deliveroo inventory across 140,000 restaurants and 110,000 riders. P&L responsibility for Supply Chain and overall COVID-19 expenditure. IPO readiness workstream lead for Supply Chain. Inventory included: i) restaurant equipment (tablets, printers, kitchenware), ii) Roo rider kit (backpacks, clothing, accessories, health & personal care, specialist product and equipment), iii) packaging (for restaurants and riders), iv) warehousing, carrier/ 3PL relationships, v) systems (Shopify, WMS, middlesoft) and vi) special projects (PPE, expansion). The Supply Chain team included procurement, supply, logistics, strategy and brand managers.
EMEA + APAC Built global operating model for food procurement and distribution. Led global sales and data analyst teams to expand our procurement offering to restaurants across UKI, EU and APAC. Partnered with regional VP's and GM's to scale new markets and improve profitability.
UK Country Manager for launch of new procurement service.
Household + Baby. Project Lead for Own Label Food and Non-Food.
Grocery + BWS. Growing our largest food & BWS vendors. Project lead on shrink reduction, item data quality & vendor central training.
Early member of the launch team of AmazonFresh, also worked on launches of Amazon Pantry, Amazon Business, + Prime Now as part of the Special Projects team.
Rotational Graduate Scheme in Non-Food, comprising 4 placements: Buying | Merchandising | Strategy | Dot Com
Internship in Non-Food buying team at Tesco. Following this I was offered a place on the Tesco Graduate Scheme.