Alex Laszlo Ross
About
Alex Laszlo Ross is from Austin, Texas, United States. Alex Laszlo works in the following industries: "Information Technology and Services". Alex Laszlo is currently JSOC / os.new CTO at Google, located in Austin, TX. In Alex Laszlo's previous role as a CTO, Data Products at Photon, Alex Laszlo worked in Dallas/Fort Worth Area until Mar 2019. Prior to joining Photon, Alex Laszlo was a COO (product and marketing focus) at Verifide Technologies, Inc. and held the position of COO (product and marketing focus) at San Francisco Bay Area. Prior to that, Alex Laszlo was a Mentor, Board Director at Chute (acquired by Ignite Technologies in June 2018), based in San Francisco Bay Area from Jun 2014 to Sep 2014. Alex Laszlo started working as Co-Founder and CEO at Presentista in Nov 2010. From Sep 2004 to Nov 2010, Alex Laszlo was Freelance Work (see individual entries below) at Alexander Ross Consulting. Prior to that, Alex Laszlo was a Global Digital Marketing Consultant at Merck from Oct 2009 to Mar 2010. Alex Laszlo started working as Consultant (Program and Product Management) at The Wall Street Journal in Feb 2009.
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Alex Laszlo Ross's current jobs
Currently classified TS-SCI.
Alex Laszlo Ross's past jobs
Director of Photon's new Dallas Development Center overseeing a portfolio of products and projects for clients including: - Discover Financial: redesign and relaunch of Discover's API gateway and API developer portal. - Walgreens: Content as a Service (CaaS) product leveraging Drupal and an internally created product to power content to web and mobile current platforms as well as future platforms like Amazon Alexa. - Mars: Global redesign and content management implementation across 32 countries.
Wore various hats for big data analytics platform startup (satellite and other aerospace test data for you non-marketers) for aerospace, semiconductor, and other industries.
Presentista is a startup to create a presentation tool to replace PowerPoint for creative presenters. By ditching slides, Presentista allows you to brainstorm what you want to say and then takes this storyboard and visualizes them in various styles: 3D, timeline, slides, and others. - Created original product vision based on 100+ user research interviews. - During version 1 (2D canvas) development, built and managed product backlog. - Coordinated all launch activities for beta. - Created prototypes and backlog for version 2 complete rewrite. Ran key user feedback sessions. - Ran virality experiments, analyzing log data and increasing measured virality 160%. - Designed version 2 mockups and final UX. - Managed prioritized backlog and iterated core concept through private beta.
Consulting in Project Management, Product Management, Online Marketing, Technology, and Strategy for both startups and Fortune 500 firms. Clients include: - Wall Street Journal - Comcast Entertainment Group - HP - Bearing Point - SAP - Televisa (Mexico). Projects are listed seperately below.
Chosen over 3 global digital agencies to complete multiple executive-level projects in online marketing strategy for Merck. Key market strategies were executed for: China, UK, Germany, France, and Canada.
Program management role on $18m internet platform initiative to be used across NewsCorp newspapers.
Co-founder and head of product for a startup focused at B2B lead generation and other online marketing software and consulting as well as our own niche destination sites.
Focused on M&A opportunities in Eastern European product development companies. Project also involved mentoring and assessing offshore acquisition candidates in Agile product development. Spoke at Agile Kiev conference on agile development.
In partnership with Bearing Point (US and Mexico), brought in by vendor to launch troubled enterprise software product for Televisa- Mexico's largest media company. Project involved reorganizing US, Mexico CIty, and India project teams, final product development, and launch and user acceptance testing in Mexico City.
- Led $8 million product redesign across 52 person cross-functional team including UX, development, editorial, and marketing. - Managed roadmap for internal and public releases. - Coordinated internal milestones between: design, marketing, and two engineering teams. - Turned casual users into repeat users through article recommendations and increased photo and video content. Increase ad revenue by 30%.
Attended full-time MBA program- taking dual intensive tracks in Managing Hi-Tech Products as well as Entrepreneurship. Babson has been ranked #1 in entrepreneurship by U.S. News for 20 years in a row.
Led product development efforts for media ecommerce, analytics, and business intelligence to Java enterprise platform including hiring, technical architecture and execution.
- Took over struggling $53 million internet product initiative. - Created Warner’s first agile process, collaborating across 4 departments. - Reorganized and launched first major label video site. - Created custom analytics project led to insights resulting in 73% user return rate increase.
Consultant for internet product development practice: - Improved eTrade’s product development process by focusing on feature prioritization. - For CarsDirect.com, created product requirements for relaunch. - Product managed American Express Brokerage mutual fund site. - Led analytics effort for ElTiempo.com, Colombia’s national newspaper.
- Led $4.2 million mobile project for sending intelligence to White House.
- Led 32 person infantry platoon patrolling the zone of separation between warring Bosnian factions.