Alex Mackenzie Torres
About
Alex Mackenzie Torres is from San Francisco, California, United States. Alex works in the following industries: "Internet", "Marketing & Advertising", "Research", "Information Technology & Services", and "Automotive". Alex is currently Global Head of Market Expansion Strategy & Programmes at Amazon Web Services (AWS), located in San Francisco, California, United States. Alex also works as Advisory Board Member at Metigy, a job Alex has held since Oct 2016. Another title Alex currently holds is Chief Executive Officer at 360consulto. In Alex's previous role as a Advisory Board Member (acquired by Toyota) at CARMERA, Alex worked in San Francisco, California, United States until Aug 2021. Prior to joining CARMERA, Alex was a Chief Growth Officer & Head of SF Office at CARMERA and held the position of Chief Growth Officer & Head of SF Office at San Francisco Bay Area. Prior to that, Alex was a Advisor (Acquired by Lyft) at Blue Vision Labs, based in San Francisco Bay Area from Jul 2018 to Dec 2018. Alex started working as Vice President, Product Innovation and Business Development at Toyota Research Institute in Los Altos, CA in Apr 2018. From Apr 2017 to Apr 2018, Alex was Director of Product Management at Toyota Research Institute, based in San Francisco Bay Area. Prior to that, Alex was a Chief Product Marketing Officer at Moovit, based in San Francisco Bay Area from Aug 2015 to Sep 2016. Alex started working as VP, Global Product Marketing & Innovation at Moovit in San Francisco Bay Area in Oct 2014.
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Alex Mackenzie Torres's current jobs
224 countries and territories, one mission to train them all on AWS cloud skills
Product and Growth
- Working with executives (seasoned and first timers, series A to F, OEMs) on company strategy, product vision, product internationalisation, innovation, funding, merging, acquisitions, mentoring, coaching and go to market ranging from Autonomous Driving technology to Mobility As A Service passing by HD mapping or local Products
Alex Mackenzie Torres's past jobs
At the intersection of product, strategy, marketing, ops and business: - GM for the Carmera Fleet Management product - Advisor to the CEO on cross-functional disciplines: Finance, Strategy, People and Operations setting company scalability, tracking and growth principles - Interim Head of Marketing owning branding, corporate communications and product positioning and statement
- AR/HD mapping for a variety of use cases - Acquired by Lyft’s AD division (Lvl5)
- Product liaison for the Toyota Research Institute (research) based in the US & the Toyota Research Institute - Advanced Development (product development) based in Japan identifying autonomous driving technical capabilities (sensors, software, mobility...) via business development, merging and acquisitions - Innovation programme lead for internal stakeholders at Toyota - Merging and Acquisitions Lead for Toyota AD - Product mentor for portfolio CEOs associated to Toyota AI Ventures investments
- Product owner for Autonomous Driving, Simulation, Machine Intelligence and Mobility Services development reporting to the CTO - Prepared, executed and managed product roadmap with Toyota Motor Corporation counterparts (hardware) and research teams worldwide - Researched and presented worldwide strategy for Mobility as a Service (MaaS) to Toyota Motor Corporation for a global implementation in the upcoming years - Acting Chief Of Staff for CTO liaising with People Ops and Finance to define, implement and track hiring and team strategy - Prospected and implemented Scrum and Agile methodologies for software development with Engineering leads - Negotiated product positioning, statement and pricing models with sales teams and marketing
- First Product Marketing executive responsible for establishing the San Francisco HQ. Owned product research, strategy, positioning, communications, marketing communications and branding for the #1 worldwide transit app with more than 40M users in 65 countries - Supported CEO to create and implement company-wide strategy and KPIs for a 120 people organisation - Developed product research and strategy developing product roadmap, product positioning and go to market tactics - Launched Moovit in more than 350 cities spanning 5 continents using partnerships, digital channels and PR - 50% increase of user acquisition quarter after quarter using organic growth and online marketing tactics - Owned and developed strategic relationships with key investors such as BMW Mobility Services & Keolis - Developed strategic partnerships with government officials in the UK, US, LatAm and EMEA - Company spokesperson in 4 languages delivering more than 200 press interviews impacting tier 1 media outlets: ABC, Sky News, RAI, TVE, Venture Beat and TechCrunch
- Responsible for initiating, setting and leading the San Francisco HQ while managing all branding, product positioning, strategy & messaging, marketing, comms, P.R. and product partnerships for the leading worldwide local transportation app
- Pioneered the worldwide creation and execution of the GeoConsumer Community team for Marissa Mayer in 6 countries and 44 FTEs managing a +$100M budget - GM owning product research, product quality, product incentives and software development - 50% decrease in operating expense achieved via execution of 5 tests and launching the “Google City Experts” programme - 50% increase in user engagement achieved via cross-functional collaboration with Engineering for the creation of new community incentive features & data quality projects worldwide - Key contributor to the Frommer ́s and Zagat M&A strategy, defining roles, focus areas and business goals
- Pioneered the creation and execution of the Product and Marketing strategies - Launched first localised cloud products for the LatAm region - Acted as official LatAm product spokesperson by conducting over 100 press interviews and providing product-relevant information to Gartner analysts - Supported the sales team via execution of 70 C-level events, acquisition of 23,000 sales leads and the creation of 25 case studies resulting in +$400M in revenue - Executed the first LatAm “Gone Google” campaign via utilisation of TV ads and billboards
- Pioneered the creation and execution of the Product and Marketing strategies for Japan launching the first 7 localised Google Enterprise product marketing pages for Japan - Created and executed the product communications strategy acting as main product spokesperson - Primary liaison with Gartner and Forrester analysts during product launches - Created and executed go-to-market plans resulting in the first Google Enterprise Day event attended by over 500 Japanese CIOs resulting in 60% of the yearly revenue ($300M)
- Successfully launched Google Site Search and co-managed the Google Commerce launch in more than 20 countries achieving 400% revenue growth - 40% improvement in worldwide sales for Google Site Search via differential execution of assets: 10 case studies, 3 customer videos, 3 datasheets and 3 webinars resulting in $150M yearly revenue - 400% increase in number of Google Site Search site visitors via execution of 10 A/B website testing projects - 40% increase in customer satisfaction achieved via prioritisation of product bugs
- Created, managed and updated the EMEA Executive Group dashboards and weekly business reports - Led the KPIs Programme for EMEA HQ reporting to local VP - Achieved 20% increase in the operational efficiency of the AdWords team via execution of 5 novel workflow programmes
- Led Product and go-to-market strategy for this startup