Alison Ross Powers
About
Alison Ross Powers is from San Francisco, California, United States. Alison works in the following industries: "Advertising Services". Alison is currently Head of Global Strategic Partnerships, Fitbit at Google, located in San Francisco Bay Area. In Alison's previous role as a Sr Director, Strategic Partnerships at Fitbit, Alison worked in until Jan 2021. Prior to joining Fitbit, Alison was a VP of Marketing at fitmob (acquired by Classpass) and held the position of VP of Marketing at San Francisco Bay Area. Prior to that, Alison was a VP, Marketing & Sales Development at Netpulse, based in San Francisco Bay Area from Apr 2013 to Oct 2013. Alison started working as Marketing Consultant at Joby in San Francisco Bay Area in Sep 2012. From Oct 2011 to May 2012, Alison was General Manager at TRX Training, based in San Francisco. Prior to that, Alison was a Senior Director, Marketing & Brand at TRX (Fitness Anywhere LLC) from Jan 2008 to Oct 2011. Alison started working as Marketing Consultant at various companies (Camelbak, Sports4Kids, Mktg Partners, Supervine, Clif Bar & Co) in Apr 2006.
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Alison Ross Powers's current jobs
Alison Ross Powers's past jobs
Responsible for creating global Brand and Product Partnerships that drive sales, awareness and engagement for the organization. Develop and manage partnerships across a number of categories, including: + Fitness: Drove acquisition and engagement programs with Strava, Crunch, Peloton, Classpass and MindBody + Food: Generated awareness and incremental media value in non-traditional retailers for Fitbit with Kellogg’s and Dannon + Voice: Led Fitbit's first Amazon Alexa smartwatch experience partnership +Fashion: Successfully launched Designer Collections product/accessory licensing program for Fitbit, including Public School, Tory Burch, Vera Wang and adidas + Music: Built partnerships with Pandora and Deezer to enable the first Fitbit offline smartwatch music experience phone free. Manage the Spotify app experience enabling you to control Spotify across multiple devices. + Platform: Created “Works with Fitbit” program, including development of new API & SDK partnerships, such as Amazon Alexa, Microsoft, Thermos, Nest, E*TRADE, Starbucks, Yelp, Uber to name a few + Payments: Cultivated relationships with Fitbit Pay partners (Visa, Mastercard, Chase) to drive integrated marketing campaigns including incremental media value. Established Fitbit Pay for MTA in NY as part of the pilot and ongoing rollout. Built high performing team that continues to deliver on goals and objectives for the organization.
Developed and managed marketing launch strategy for new fitness startup in the Bay Area, including, partnerships, PR, social, digital and offline advertising, events, DM and communications Obtained 15,000 customers in 8 months (3x the size of any SF gym) with key acquisition/retention tools Built partnerships with Athleta, YogaTree, Pelo, Kombucha, Project Juice, Whole Foods and more
Created 2013 marketing and sales strategy for new NetpulseOne digital fitness platform Developed online and offline launch programs for key brands including: Club One, Gold’s Gym and NYSC Managed promotions and partnerships with leading cardio manufacturers, including: TRUE, Cybex, Matrix as well as leading third party apps and devices including Fitbit, MapMyFitness and MyFitnessPal
Responsible for 2013 Worldwide Product and Marketing Roadmap
Managed $20MM consumer business including P&L responsibility, strategy, ecommerce, marketing, social media, CRM, merchandising, events and product development
Planned and managed annual global multi-channel marketing plans for B2B and B2C segments in a start up company that drove 772% 3 yrs sales growth
Designed integrated marketing strategy for Luna and Clif Bar consumer programs. Researched and designed consumer-facing sustainability project for Camelbak
Led the annual brand marketing plan including development of budgets and strategies for all marketing mix elements (media, consumer/trade promotions, research) Developed key alliance partnerships with brand leaders (Coke, Pepsi, Nike, Reebok, AOL) that drove 25% incremental sales Designed marketing programs to enhance EA's key licensed relationships (NBA, NFL, FIFA, NCAA) and developed sponsorship opportunities to support product launches
Managed over $20MM in entertainment/sports event and sponsorship marketing programs for such national brand leaders as AT&T, CBS, Coca-Cola, NBA, Reebok, Electronic Arts and Nabisco