Angie Lipe

• Lead $1.5 Billion Walmart and Sam’s Club eCommerce business with 9 Figure Retail Media Budget; 10 Direct Reports (4 eCommerce Customer Account Managers, 6 Shopper Marketers). • Lead Walmart Nestle USA digital transformation across eCommerce and Walmart Connect delivering 23% growth in digital channels and increasing digital penetration by 24.8% outpacing categories in which we compete. • Lead all Nestle OpCo contract negotiations across WMC, MAP and Scintilla delivering savings and value added credits of $11.3MM in first year. • Lead all digital and eCommerce workstreams across all Nestle NUSA divisions including long range planning /innovation meetings, supply chain initiatives, site merchandising, retail media, line reviews, digital summits, T2Ts, JBPs and AI projects. • Identified by Walmart’s Executive Leadership in Food as “Best in Class” in digital and shopper marketing excellence. • Serve as Walmart and Amazon eCommerce SME across all Nestle USA brands and divisions

• Serve as General Manager for Amazon Globally leading a cross-functional team across sales, retail media, content development, supply chain, analytics and brand to accelerate growth for Thermacell brand across the globe to $100MM (+64% vs 2023). • Serve as Amazon and eCommerce subject matter expert advising Senior Leadership Team on eCommerce and retail media best practices, eCommerce supply chain capabilities, digital / ecommerce organizational structure recommendations, and Amazon best practices. • Developed and implemented anti-counterfeit capability for Thermacell brand across all eCommerce marketplaces globally recapturing $20MM in lost revenue. • Lead day-to-day Amazon Sales team and Amazon Ads teams working across 8 external agency partners and 20 internal cross functional team members to deliver best in class forecasting, analytics, promotion planning and optimization, content development and execution, new assortment recommendations and optimizations, SIOC packaging certification. • Consult and advise new Thermacell Walmart Team and agency partners on best practices for Walmart Connect and omni strategy planning and execution.

• Lead integration of Essentia eCommerce and Omnichannel into Nestle Premium Waters division while continuing to own day to day Essentia eCommerce strategy, P&L, sales efforts and retail media strategy and execution. • Lead Integrated Commercial Planning for Essentia brand working across national account team and distributor sales team to provide accurate trade and volume forecasts for the division monthly and annually. • Lead Revenue Growth Management efforts for Essentia including Price Pack Architecture and Trade Promotion strategy optimization for the Essentia brand to drive optimal packs, market pricing and promotion activations for each channel. • Co-Lead integration of Essentia into Nestle USA direct shipment capabilities working across 50 team members across Nestle and Essentia Supply Chain, Finance, eCommerce, Commercial Development, agency partners and external technology partners. • Serve as eCommerce subject matter expert for division for Amazon, Walmart, and eCommerce best practices to help maximize profitable growth for eCommerce channel for all Premium Water brands.

• Lead development and execution of strategic and tactical eCommerce and Omnichannel sales and capabilities development across organization with cross functional team members and agency partners for $60MM in eCommerce sales. • Lead agency and broker relationships for retail media strategy and execution of mid/lower funnel integrated campaigns across all omnichannel tactics and retail media platforms including Amazon Ads, Walmart Connect, Instacart, Target Roundel, Criteo, Sam’s Club MAP and Kroger Precision Marketing. • Lead eCommerce content development, optimization, and execution across key retail platforms with brand marketing and agency partners. • Lead implementation of first ever sales volume planning and trade management system, Blue Planner, across Sales, Finance and Sales Development teams. • Develop and lead new annual planning process integrating retail sales trade and volume plans and distributor sales trade and volume plans to create one source of truth for trade spend and volume estimates for all Essentia

• Serve as General Manager of $280MM Amazon business across all Amazon platforms (dot-com, global store, pantry, Fresh/Now, Amazon Business, Amazon Brick & Mortar Test concepts) responsible for maximizing topline growth and market share for all Abbott Nutrition brands and managing a trade budget of $50MM. Achieved double- and triple-digit growth across all brands achieving Top Performer Club in 2020. • Lead, train and develop a fully dedicated team of 6 direct reports and 8 skip levels to develop and execute Amazon sales, operations, supply chain, integrated analytics/insights and advertising strategy for ~1500 ASINs, $20MM Amazon Advertising budget as well as merchandising and content development for Amazon. • Lead customer engagement strategy across cross-functional teams to develop strong relationships across all Amazon touchpoints including but not limited to Vendor Management team, Amazon Advertising, Amazon Global Store, Brand Registry, Amazon Fresh/Now, Amazon Business, Amazon Strategic Account Services, Amazon Vendor Flex, Amazon Efficient Receive team, Amazon CPEX Team, etc.... • Serve as subject matter expert of Amazon and eCommerce channel supporting upskilling of Brand, Supply Chain, Finance, Packaging, Category, Shopper and Insights team members to help accelerate eCommerce and Amazon capabilities across the organization. • Lead integrated Amazon analytics across sales, search, traffic and operations data to develop insights and best practices to drive profitable mix and achieve Amazon strategies and business objectives. • 3P seller / Hybrid Experience: Conduct fit assessment and evaluate P&L for 3P and Hybrid model for all Abbott brands. Manage 3P seller for cold-ship requirements for ZonePerfect Brand. • Facilitate Amazon best and knowledge practice sharing across Abbott Nutrition Amazon Global Commercial teams. • Lead Walmart, Inc eCommerce team consisting of 1 National Account Manager and 1 Sales Analyst • Abbott Top Performers Club 2020 Winner

• Lead collaboration efforts and serve as expert liaison for Customer Development, Customer Marketing, Brand, Digital, Shopper Marketing, Supply Chain, Finance, Packaging to facilitate the achievement of Commercial goals. • Develop go-to-market strategy and accelerated growth strategy for key eCommerce customers including Amazon, Walmart / Jet, Target, Boxed, CVS, Walgreens, Costco, Sam’s Club. • Lead eCommerce Center of Excellence efforts in best practice creation and deployment to facilitate integration of eCommerce capabilities and expertise into Colgate US division. • Co-Lead best practice and knowledge sharing with eCommerce global teams for Amazon. • Partner with Digital and Search team to develop search strategy and integrate search analytics to grow Colgate share of search and market share with key retail partners. • Lead Amazon Paid search strategy development and oversaw execution to optimize ROAS and share of search/search rank. • Lead organic search optimization across all key retail partners including Amazon, Walmart, Target, Meijer, HEB, CVS, Walgreens and Dollar. • Co-lead eCommerce epack strategy and development with Brand and Global Packaging & Design teams across all Colgate categories. Launched 50 ISTA 6 Compliant Amazon exclusive ePacks. • Collaborate with Amazon and Walmart Sales teams to develop customer engagement and negotiation strategies to drive growth and achieve joint business goals. • Co-Lead integration of Digital Marketing, Brand, Sales and eCommerce team capabilities through organization fit assessment, design and recommendation for new organizational structure including organization charts and RACI. • Lead eCommerce related internal technology systems development and deployment as well as lead external syndicator partnership and RFPs for external providers. • 2 Time Winner: Chairman "You Can Make Difference" Award Winner

• Responsible for managing $40,000,000 Western Region of corporate national accounts including Amazon.com, Costco, KMART/Sears, HEB, Safeway, Fred Meyer, Fred’s, JC Penneys, GameStop, RadioShack, Duckwall-ALCO, Fry’s Electronics, Gordmans, Aldi, and Babycenter.com reporting to Senior Vice President of Sales. • Collaborate with web team to develop successful strategy for all eCommerce customers including improved key word search terms, marketing copy and content. • Increased revenue of account base by 69%. Increased consumer sales of account base by 36%. Reduced YE Inventory levels of account base by 178%.

True Value – Enterprise Management System Implementation Project Business Performance Management Feasibility & Assessment Lead/Business Process Design Analyst • Conducted a fit assessment of existing financial planning process to develop desired “to-be” business process. RadioShack - KeyPlan Business Integration Project Merchandise Planner/Analyst • Collaborate with Seasonal Merchant Team and Toy Team to develop item level forecast and financial objectives for $800MM business unit. • Assessed current organizational structure and designed enhancements to existing business processes and standard operating procedures. • Enhanced and redesigned annual and quarterly budget setting process to integrate new planning department and new technology into corporate budgeting process.

• Managed a $3,500,000 territory of corporate key accounts, including Burlington Coat Factory, Publix, Winn Dixie, Boscov’s, HEB, Fun Stuff, Buy Buy Baby, IQVC • Developed new business opportunities while maintaining strong relationships with existing clients. • Reported directly to the Director of Sales, ensuring alignment with company goals and strategies.