Antonio Castro
About
Antonio Castro is from Madrid Area, Spain. Antonio works in the following industries: "Higher Education", "Information Technology & Services", "Insurance", "Consumer Electronics", and "Automotive". Antonio is currently BMW & MINI Head of Digital at BMW Group, located in Madrid Area, Spain. Antonio also works as Digital Marketing & CRM Manager at BMW Group, a job Antonio has held since Nov 2015. In Antonio's previous role as a Academic Collaborator of Marketing Department at IE Business School, Antonio worked in Madrid Area, Spain until Dec 2016. Prior to joining IE Business School, Antonio was a Digital Marketing at Grupo Liberty Seguros España and held the position of Digital Marketing at Madrid Area, Spain. Prior to that, Antonio was a Professor at Master "One Year de Fotografía y Diseño" at IED Istituto Europeo di Design, based in Madrid Area, Spain from Jun 2015 to Jun 2015. Antonio started working as Profesor at Retail Design Master at ELISAVA in Barcelona Area, Spain in Jan 2014. From May 2010 to May 2013, Antonio was Social Media & Digital Marketing at Samsung Electronics, based in Madrid Area, Spain. Prior to that, Antonio was a Social Media Consultant at Multi Platform Content, based in Madrid Area, Spain from Oct 2009 to Jun 2010. Antonio started working as Specialist, Group Internal Communication at Amadeus IT Group in Madrid Area, Spain in Jul 2006.
You can find Antonio Castro's email at finalscout.com. FinalScout is a professional database with business professional profiles and company profiles.
Antonio Castro's current jobs
DIGITAL MARKETING Digital Team Leader. ·Strategy definition and planning to ensure business and communication goals. ·Management of MINI Digital ecosystem (www.mini.es, social media channels, dealers' digital strategy…) in collaboration with internal and external stakeholders. ·Campaign (Brand & Performance) briefing, planning and supervision in collaboration with media and creative agencies. ·MINI Funnel Management dashboard creation, analysis & supervision to increase marketing ROI and sales conversion. CRM CRM Manager ·Strategy definition and supervision of MINI customer engagement program (touchpoints, communications, interaction…). ·MINI Fans loyalty program creation and coordination in collaboration with after sales and dealer network. ·Supervision of team’s interaction with internal and external partners (business units, agencies & partners).
Antonio Castro's past jobs
Social Media Liberty Seguros Social Media manager (Liberty, Génesis and Regal) • B2C, B2B and Direct Response Strategy definition and implementation • Briefing creation for media and creative campaigns (Content, Promotions, Acquisition…) • Content plan supervision for social media corporate channels • Crisis communication management • Creation and presentation of campaign and activity reports Digital Branding Online Media responsible for Brand Campaigns • Briefing creation for Display and video campaigns • Supervision of digital creative and media proposals • Creation of attribution models for branding campaigns • Optimization, analysis and presentation of campaign results
Social Media Samsung Spain Social Media Manager •Social Media strategy definition and implementation •Samsung España Social Media contact point for internal and external stakeholders •Briefing creation for creative and media campaigns •Content plan creation for social media corporate channels •Facebook Ads strategy definition, implementation and optimization with media agency •Social Media Crisis management •Campaign monitoring within the different corporate channels Samsung Mobile Digital Marketing Digital Marketing Management of “Always On” and Product Launch Campaigns •Briefing creation for creative and media campaigns (SEM, display, video, mobile and apps) •Supervision and coordination of creative and media strategy •Campaign optimization in liaison with media agency •Campaign analysis and results presentation to Top Management •Management of specialized media agreements such as technology blogs and sites
Social Media Consultant •Conceptualization, creation and presentation of new business proposals •Management and supervision of Social Media Campaigns •Results analysis and report creation for clients
•Project account management for corporate intranet •Internal Communication campaigns definition and implementation •Support for global internal communication plans