Ashley Lu
About
Ashley Lu is from Mountain View, California. Ashley works in the following industries: "Computer Software", "Internet", "Financial Services", and "Electrical & Electronic Manufacturing". Ashley is currently Consumer Marketing Manager - Google TV at Google, located in Mountain View, California. In Ashley's previous role as a Product Marketing Manager - Wear OS by Google & Google Fit at Google, Ashley worked in Mountain View, California until Apr 2020. Prior to joining Google, Ashley was a Product Marketing Manager at MZ and held the position of Product Marketing Manager at Palo Alto, CA. Prior to that, Ashley was a Product Marketing Manager - Xbox Devices at Microsoft, based in Redmond, WA from Sep 2014 to May 2016. Ashley started working as Senior Financial Analyst at Microsoft in Redmond, WA in Jul 2012. From Jun 2011 to Aug 2011, Ashley was Finance Summer Analyst at Morgan Stanley, based in New York City, NY. Prior to that, Ashley was a Academic Marketing Intern at National Instruments, based in Austin, Texas from May 2010 to Aug 2010.
Go to finalscout.com and type Ashley Lu's name into the search box for a free email address. FinalScout is a professional database with more than 500 million business professionals and 200 million company executives.
Ashley Lu's current jobs
Build consumer go-to-market plans, creative campaigns, and media strategy for Google TV
Ashley Lu's past jobs
Led global partner and product marketing for Google Fit (health and fitness app) and Wear OS by Google (wearables platform)
- Drove message testing, positioning, game naming, and competitive assessment for new games - Built entire lifecycle marketing strategy, from pre-to-post launch, by producing and executing on concepts for digital static and animated ads, preregistration campaigns, and app store assets - Managed app store optimizations for Game of War, Mobile Strike, and Final Fantasy XV: A New Empire
Joined as Business Planning for Xbox Devices Marketing - Developed growth strategies for international markets focusing on APAC and LATAM geos - Analyzed growth potential of international markets to guide investments Transitioned into Audience Marketing for Xbox Devices Marketing - Defined key audiences for Xbox Devices, and developed offers and messaging that would resonate and entice these key audiences
Member of a select leadership development program at Microsoft that encompasses four (4) half-year rotations within finance and business strategy roles Rotations Included: (1) Internal Audit Control for Corporate and Worldwide subsidiaries (2) Business Insights for Worldwide Licensing and Pricing (3) Strategic Planning for Applications and Services Group (includes Skype, Office, Yammer, etc...) (4) Financial Controller for APAC Public Sector (relocated and based in Singapore) Additional Involvement: - On-Campus Recruiter: Participated in recruiting events, and interview candidates for full time and intern opportunities - Community Service Committee Lead: Organized monthly service projects around the Seattle area (worked with Northwest Harvest, Ronald McDonald House, and American Red Cross) - Charity Golf Scramble Lead: Led raffle ticket sales and raised over $5,000 for Vittana Foundation
Interned within the Valuation Review (Private Equity) Group - Conducted mark review of private equity investments using comparables analysis and discounted cash flow models
Interned in the Academic Marketing team - Spearheaded the first interactive student program during NI Week (annual conference) to increase NI's presence in college curriculum