Benjamin Trotter

Creative web and digital agency specializing in helping clients achieve goals through web, mobile, branding and marketing initiatives. Clients span many industries, various locations nationwide, and surpass expectations consistently through proactive communication, organization, and follow through.

Leveraged the successes created at THRIVE Affordable Vet Care and brought innovative solutions to pet parents across an entire ecosystem of veterinary care providers. Main strategic initiatives were: CRM -- Leading the teams in the vision of how CRM can drive retention through thoughtful and relevant messaging. WEB / MOBILE -- Driving the strategic vision of the website bringing a disparate network of clinics into one endorsed roof, showcasing our ecosystem approach to pet healthcare. MEMBERSHIP -- Grew the membership aspect of the organization by lighting up ecosystem markets with the technological challenges of making membership portable across our network.

Built a national brand from humble beginnings in Austin, TX. I managed all aspects of marketing offline and online for THRIVE, and supported all business units in our rapid growth of opening new clinics weekly across the US inside and outside Petco. I work closely with partners to develop effective, efficient processes and data integrations to provide nimble decision making for an industry that has lacked technological innovation. I bring a fresh perspective to opportunities in online booking acquisition, client communications, and automated data-driven messaging to help drive relevant content to our clients all while focusing on the ultimate client, our beloved pets. - Launched an industry-first Membership program breaking down the barriers of accessibility for clients amassing over 60,000 members in its first year - Created our chat bot using artificial intelligence to answer over 65 intentions discerned from previous client messaging which now answers frequently asked questions 24/7 with a 95% confidence level of accuracy - Created our API driven intelligent messaging utilizing patient datapoints to generate automated emails about essential care - Launched an industry-first alert for clients to vector related diseases that test positive within your geographic location (Pet Health Alerts for Heartworm Disease, Parvo, etc) - Launched THRIVE's first mobile application enabling clients to manage appointments, view medical records, manage pets, etc - Launched a CRM for the recruiting efforts to streamline processes in generation of candidate interest - Devised the strategic approach to creating dynamic landing pages for all our locations to have locality built into marketing efforts driving CPC costs down and acquisitions up - Rolled out a new Review tracking portal that also aggregates survey responses for better business management visibility - Instituted an internal reward program to recognize employees for outstanding excellence

Web development, branding, collateral production, POS negotiation and implementation, technology setup and deployment through the network of clinics.

Designed, planned, and created a proof of concept as the pioneer of Social Commerce. Lead Storefront Social to become one of Facebook's largest Social Commerce self serve providers. Worked with vendors globally to create the most effective social commerce marketing platform on Facebook. Self funded startup that is profitable with sustainable growth that continues to yield great lifetime value of business customers globally. Following the success of Storefront Social LLC, Real Estate Social quickly gained a foothold to shake the Real Estate market up by launching with the world's largest Real Estate Auctioneer, Auction.com. Acquired in April 2016.

Developed, managed, and created strategy for eCommerce channels. Integrated Peek's Social Media portals with our eCommerce store to drive conversions from sCommerce. Managed all email marketing executions, SEM/SEO initiatives, Site UI/UX enhancements, and Print Advertising campaigns.

Lead designer of web properties and applications. Heavy focus on UI/UX design, conversion, information architecture, and branding. Project Manage and liaise with Product and Engineering teams—Work closely with Engineering team to ensure product requirements and timelines are being met while reporting progress to Products team and CEO about upcoming releases and potential obstacles. Consistently recommend alternate solutions of feature requests to maintain scheduled deployments. • UI/UX inhouse expert—Participated in the Nielson Group Usability Week. Track online cues in competitor spaces of usability successes by analyzing traffic trends and insight from SEM/SEO teams. Constant focus on HCI techniques and ensure usability challenges are effectively solved by identifying improvement areas on all customer facing pages. • Executed and formalized process on preparing, deploying, and monitoring complex A/B and multipage split tests. Results of tests surged conversions over 15%. Organize and maintain complex ‘traffic funneling’ for all applications for customized experiences. • Plan resource requirements for new members to Design Team—Directly manage and allocate resources with prioritization to fulfill creative requirements of the organization.

Managed the integrity of a premier brand by coordinating a global effort among sales and marketing managers in Australia, Japan, and France. Devised and implemented strategies for marketing collateral, corporate websites, corporate events, and tradeshows. Directed initiatives to provide global key stakeholders the tools to drive brand consistency to international customers, including the creation of brand.ellex.com, a resource portal for aligning marketing programs globally. Onboarded all Distributors within 30 days. • Managed all vendors, logistics, budgets, in-booth activities, contracts of speakers, direct mails, e-communication efforts, production of event graphics, global symposiums, and corporate functions maintaining an impeccable consistency in all touchpoints of the Ellex brand. Facilitated inbooth activites resulting in thousands of customer contact opt-ins. • Collaborated directly with CEO and VPs to advise product naming, positioning statements, taglines, and other enterprise level initiatives. Consistently drew upon my international background for cultural knowledge to lead discussions regarding global sensitivities. • Managed all Ellex customer facing websites—implemented and analyzed site statistics to provide evidential support for proposed site modifications to improve usability, content hierarchy, and navigational strategies to increase overall website traffic.

Successfully completed the management trainee program with immersion in various business units and gloablized training seminars. Managed APL Logistics corporate websites (Internal/External)—scheduling press releases, preparing optimized graphics, advising and implementing new strategies and improvements for site design strategy that increased user interaction.

First company intern to be accepted for Nestle's Supply Chain Management Internship. Managed projects to improve efficiencies on the docks and participated on demand plannings of the foreign trade division.