Bruce Chao
About
Bruce Chao is from Taiwan. Bruce is currently Head of TW E-Commerce & MarComms, Senior Manager at Tesla, located in Austin, Texas, United States. Bruce also works as Head of TW Marcom, Sr. Communications & Marketing Manager, covering Retail Development & E-Commerce at Tesla, a job Bruce has held since Dec 2019. In Bruce's previous role as a Marketing Manager, covering Retail Development & Model 3 GTM program at Tesla, Bruce worked in until Nov 2019. Prior to joining Tesla, Bruce was a Marketing Manager, APAC at Tesla and held the position of Marketing Manager, APAC.
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Bruce Chao's current jobs
Expand the scope to Tesla E-shop business and be responsible for its operation, revenue growth and marketing communications. Initiate, build up and localize EC business for Taiwan region from the scratch with cross function teams from US, CN and TW.
Head of Taiwan marketing and communications. In charge of overall TAIWAN Online/ offline Marketing and PR, including retail marketing events, product launch events, branding, CRM, digitalization strategy and all Media / influencer communications to achieve the business goals. Expending the job scope to cover the retail development, retail operation ( since 2018.11 till now ) and E-commerce launch project. Oversee and develop retail footprints for Tesla stores. Manage retail channel relationship and partnership cooperation. Initiate the data-driven online and offline campaigns with fields sales/ Inside sales/ charging team and external partners.