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Bryan Holland

UX Principal ~ Sr / Dir UX - complete product design- Apple, Hyundai, Bosch, EllieMae, VW, Lexus, HotWheels
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Email: ****@****.***
LinkedIn: Bryan Holland
Location: Los Angeles Metropolitan Area
Current employer:
Automatic Delight
Current title:
Owner/Designer UX • UI • Product Design • Director for Hire
Last updated: 22/05/2023 01:42 AM
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About

Bryan Holland is from Los Angeles Metropolitan Area. Bryan works in the following industries: "Technology, Information and Internet". Bryan is currently Owner/Designer UX • UI • Product Design • Director for Hire at Automatic Delight, located in Greater Los Angeles Area. In Bryan's previous role as a UX principal at Apple, Bryan worked in until Mar 2022. Prior to joining Apple, Bryan was a Dir UX at Hyundai Motor Group and held the position of Dir UX. Prior to that, Bryan was a Sr UX Specialist at Ellie Mae, based in remote from Oct 2020 to Jul 2021. Bryan started working as Sr. Product Designer/UX Architect at Istation in remote in May 2020. From Feb 2016 to Dec 2018, Bryan was Chief Unicorn Wrangler at Modern Intuitives, based in LA, CA. Prior to that, Bryan was a Owner- UX Director for Hire at Madison Sapphire UX, based in Greater Los Angeles Area from Jun 2008 to Dec 2018. Bryan started working as UX Design/Art Director/Product Designer - Equity Partner at hyperr app in virtual in Mar 2014.

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Bryan Holland's current jobs
Company: Automatic Delight
Title: Owner/Designer UX • UI • Product Design • Director for Hire
Period: Jan 2019 - Present (6 years, 11 months)
Location: Greater Los Angeles Area

UX • UI • DELIGHT Apps - Platforms - Ecosystems Platform Architecture Product Design App Design User Delight

Bryan Holland's past jobs
Company: Apple
Title: UX principal
Period: Mar 2022 - Mar 2022

Created and managed design system in Figma for Apple's core buy flow to be replicated into Magento templates for Apple Global Preferred Partners.

Company: Hyundai Motor Group
Title: Dir UX
Period: Nov 2021 - Mar 2022 (4 months)

Designed alert system for data analysts - online SODAS (Safety Office Data Analytics System) for Hyundai Motor Company & AutoEver. Managed offshore UX and Design team. I designed through mockup iteration and rapid prototyping, a complex ecosystem starting with an RFP and a loose scope document. Managed client expectations and tightened scope. Resulted in a very usable and delightful toolset that the analysts were happy with. Plus all design matched Hyundai branding and included best practices. Result- Client is vey happy. "thanks for making it so usable and taking our needs into consideration" Build will happen over the next 2 years.

Company: Ellie Mae
Title: Sr UX Specialist
Period: Oct 2020 - Jul 2021 (9 months)
Location: remote

Platform Re-model/Re-Design With a new owner comes new branding, logos and visual design cues. When ICE Mortgage Technology purchased EllieMae they hired me to clean up one of their products, AllRegs, which publishes and manages 440,000+ mortgage industry documents that are updated 1000x/day. Then came the new branding, the dozens of other screens and I rose to the challenge. I ended up completely re-designing the entire site with the new ICE corporate re-brand, new icons, new interfaces and new ways to utilize technology to create a better user experience. Look for the rollout over the next 12-18 months.

Company: Istation
Title: Sr. Product Designer/UX Architect
Period: May 2020 - Sep 2020 (4 months)
Location: remote

I helped redesign an aging custom iPad platform that teaches over 4 MM kids to read.

Company: Modern Intuitives
Title: Chief Unicorn Wrangler
Period: Feb 2016 - Dec 2018 (2 years, 10 months)
Location: LA, CA

Work with entrepreneurs with great companies that want growth in their personal lives and their businesses. Using techniques from Personal Growth & Healing PLUS Technology and Design, we clear what has kept you from the next level. Then use every tool available to propel you to greatness. TECHNOLOGY + DESIGN + UX + STRATEGY + CONTENT 2016 had our clients experiencing huge growth. Some as big as 250% while adding ease and fun. Is 2017 your year? Apply within...

Company: Madison Sapphire UX
Title: Owner- UX Director for Hire
Period: Jun 2008 - Dec 2018 (10 years, 6 months)
Location: Greater Los Angeles Area

UX design Subject matter expert App design Complexity simplified Software Development App Development

Company: hyperr app
Title: UX Design/Art Director/Product Designer - Equity Partner
Period: Mar 2014 - May 2016 (2 years, 2 months)
Location: virtual

Great new iPhone app- tracking how your friends vote on everyday things. http://hyperr.io Through rapid prototypes and mockups, we refined and simplified all the details of one simple task for your iPhone. Now its easy and obvious. Start up in product design of iPhone app. Responsible for strategy, design, UX, annotated pixel-perfect mockups, prototypes, wireframes and branding.

Company: Signature Creative™
Title: UX Designer/Product Design Consultant
Period: Sep 2014 - Nov 2014 (2 months)
Location: Hollywood

United Health Care Group: Real Appeal Challenge: Integrate 3 pieces into one cohesive product, with incredibly short timeframe. Problem space: LARGE (+100MM members) healthcare company notices: if BMI is lowered, the insurance company saves money in many areas (hearts, knees, lungs, etc.). Goal: Create a product that is promoted within organizations that provides a way to engage employees to signup and reduce their BMI. Design Challenges: - Must show results in 30 days. - Integrate 3 disparate parts into one seamless product. - Incomplete roadmap - Mobile (native app) must provide same functionality as web site. - pre-existing legacy solutions were not user-friendly or easily altered - developers were behind their contractual schedule when I arrived and rubber stamped NO CHANGES on everything. RESULT: Beautiful, simple elegance product that integrates all components into a seamless experience for the user. User can track their food, exercise, watch their mentor/coach live, watch video classes, download recipes and more, all from the same app (iOS and Android) or website.

Company: Team One
Title: Sr. XD Consultant - LEXUS Experience Design Subject Matter Expert
Period: Jan 2014 - Apr 2014 (3 months)
Location: Silicon Beach

CHALLENGE: As agency of record, produce a cohesive strategy for Lexus to produce mobile apps. Codify into updatable document. Design challenges - Unclear vision - No oversite - mobile is a moving target RESULTS: Guidelines for Mobile Apps- for Lexus. 75 page doc with mixture of concept, strategy, real-world examples and strict guidelines that matched Branding Guidelines. PLUS Designed UX for various Lexus.com projects.

Company: Studio 7 Media, LLC
Title: Sr. UX Consultant
Period: Sep 2013 - Nov 2013 (2 months)
Location: LA

Designed Experiences for Tablet applications : Ultraviolet DRM locker -iPad SCSA Project Phenix - HD media solution - Android

Company: Deutsch
Title: User Experience Ninja- VW - Experience Design Consultant
Period: Jan 2013 - Mar 2013 (2 months)
Location: Marina del Rey

Product Design: CHALLENGE: Redesign the next 5 years of Volkswagen. - metaphor- find your next car like a dating site- such as Match.com - responsive site starting with iPad layout (due to tons of research- topline: > 50% of users use a tablet in research of the car buying process, most on actual car lots) - tie to actual inventory, not just re-touched images. - iterate daily RESULT: Clean site that hones down the "matches" (there are 5 Jettas in your area) and shows the results in real time. http://www.vw.com/find-match/ Additional work for Deutsch: Connected, strategized and wireframes various new site sections- DubChat, GTI Special Editions. Various maintenance on vw.com. Target.com: CHALLENGE: Target wants a live catalog for a 3-day event. Real room with celebrities, bands and back-to-school products streamed LIVE. Problem space: How do you manage the products in the 5 live rooms. If product sellout, breaks gets moved, etc.? RESULT: A web-based interface that allowed any admin to load initial product SKU's, change a room live, add celebrities, bands, I strategized,concepted, iterated, designed and wireframed- Content Management System with real time feedback and controls for RealTime Catalog Promo for target.com. TIMELINE: 3 days

Company: Oracle
Title: UX Specialist : Consultant
Period: Apr 2012 - Dec 2012 (8 months)
Location: Redwood Shores, CA

CHALLENGE: Oracle bought startup InQuira- search engine optimization tool used in support environments at: FedEx, Apple, etc. All tools were custom engineering screens that required an expert to edit, change or-redesign any install. Bottomline: Not extensible. Design Challenge: Simplify all the metaphors, screens and tools while porting to web-based toolkit. Move to Oracle Cloud. Through white boarding sessions with stakeholders, engineers and users I refined the essence of each and every component to each tool within the toolset. I iterated mockups, wireframes and prototypes. Ran against real data to validate. Simplified and iterated some more. RESULT: Simple and obvious toolset for line managers on site without programming knowledge. Visual feedback of real-time data, cuts down guess work and improved quick accuracy. Surprise and delight: Beautiful, simple drag-n-drop boolean editor. Oracle Knowledge - Inquira search tuning tools on cloud.

Company: RAPP
Title: Director User Experience Architecture
Period: Jan 2012 - May 2012 (4 months)
Location: Greater Los Angeles Area

Strategy, design, prototypes and wireframes for CMS migration and re-design of HotWheels.com Ran point on UX for over a dozen projects including: - Nescafe, Schwab, AARP, Toyota, Barbie, HotWheels,... Including cool in-car app- for Toyota Entune interface. Survive the Drive

Company: Guidance
Title: Sr. UX Consultant
Period: Sep 2011 - Oct 2011 (1 month)
Location: Marina Del Rey, CA

Product design for .NET/Magento e-commerce solutions. - Macmillan Publishing site - Axure - Coffe Bean & Tea Leaf - Burlington Coat Factory

Company: LEVEL, a Rosetta Company
Title: Sr. IA Consultant
Period: Jul 2011 - Aug 2011 (1 month)
Location: El Segundo

helped out on a pitch for major car account. also: - site for movie- contagion. - BazaarVoice CMS

Company: SapientNitro
Title: Manager Information Architect : Consultant
Period: Mar 2011 - Jun 2011 (3 months)
Location: Santa Monica, CA

UX Lead for Activision. Modern Warfare 3 release, CodXP, All website, Facebook, YouTube, jive,...

Company: Pacific Gas & Electric
Title: Consultant :: IA/UI
Period: Dec 2010 - Jan 2011 (1 month)
Company: CarDomain Network
Title: User Interface/IA Consultant
Period: Oct 2010 - Dec 2010 (2 months)
Company: LEVEL, a Rosetta Company
Title: Sr UX : Consultant
Period: Sep 2010 - Nov 2010 (2 months)
Location: Greater Los Angeles Area
Company: Haig Barrett Inc.
Title: Information Architect Consultant
Period: Jun 2010 - Sep 2010 (3 months)
Company: Heavenspot
Title: Information Architecture and UX Consultant
Period: Mar 2010 - May 2010 (2 months)

Fun cool web sites and iPhone apps for Disney, Quiznos, .... Including all wires and flows for TRON movie site - (included weapons details, vehicles, driving simulator game, points, media players, et al). Quiznos- order a sandwich online - flow and wires,

Company: Dextrys
Title: Information Architect Consultant
Period: Feb 2010 - Mar 2010 (1 month)
Company: LEVEL, a Rosetta Company
Title: UX Consultant
Period: Jan 2010 - Jan 2010
Company: CompHealth
Title: Usability Expert
Period: Sep 2008 - Feb 2009 (5 months)

Assessed, designed and implemented new web 2.0 job board.

Company: Matchcraft
Title: Consultant : Marketing - Business Analyst
Period: Jan 2007 - Jan 2007
Company: Carnival of Cultures LA
Title: Marketing
Period: Jan 2006 - Jan 2006
Company: Children's Miracle Network Hospitals
Title: web guy
Period: Jan 1998 - Jan 2001 (3 years)
Location: Greater Salt Lake City Area
Company: Ariadne Spun Communications
Title: CEO
Period: Jun 1996 - Jan 2000 (3 years, 7 months)
Location: San Francisco Bay Area

A new technology company that created Client/server apps for an emerging world called the web. Additionally, served as consultant, coach and instructor about new technology.

Company: Dahlin Smith White
Title: Interactive Producer
Period: Oct 1997 - Aug 1998 (10 months)
Company: Center for Electronic Art
Title: Instructor
Period: Jan 1993 - Jan 1996 (3 years)

Taught web design classes, Photoshop classes, etc

Company: Cyberlab 7
Title: intern
Period: Jan 1992 - Jan 1993 (1 year)
Bryan Holland's education
Center for Electronic Art
Certificate- Master in Electronic Arts
1992 - 2000
University of Utah
1980 - 1999
Parsons School of Design
1987 - 1989
Hendricks
certificate
Viewmont
diploma
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