Caitlin Rush
About
Caitlin works in the following industries: "Internet", "Legislative Office", "Hospital & Health Care", and "Public Relations & Communications". Caitlin is currently Global Lead, Brand Safety Specialists at Twitter. In Caitlin's previous role as a Client Partner - Government & Causes at Twitter, Caitlin worked in Washington D.C. Metro Area until Dec 2020. Prior to joining Twitter, Caitlin was a Client Account Manager at Twitter and held the position of Client Account Manager at Washington, District Of Columbia. Prior to that, Caitlin was a Digital Account Manager at The Herald Group, based in Washington D.C. Metro Area from Mar 2016 to Jul 2017. Caitlin started working as Director of Social & Digital Engagement at Endeavor Strategies in Washington, DC in Dec 2013. From Mar 2013 to Nov 2013, Caitlin was Digital Director at U.S. House of Representatives. Prior to that, Caitlin was a Director of Outreach & Development at Starlight Children's Foundation MidAtlantic, based in Washington, DC from Jul 2012 to Dec 2012. Caitlin started working as Online Communications Coordinator at Starlight Children's Foundation MidAtlantic in Washington, DC in Sep 2011.
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Caitlin Rush's current jobs
Caitlin Rush's past jobs
Built deep-rooted, collaborative partnerships with government, nonprofit, advocacy, and corporate responsibility advertisers to gain a thorough understanding of business objectives and recommend relevant Twitter advertising solutions, tactics, and best practices to achieve and exceed their goals. • Achieved sales goals by 106% • Grew book of business by +88% compared to previous period
Collaborated with political, advocacy, and corporate social responsibility advertisers to execute, analyze, and optimize their Twitter advertising programs. Worked with cross functional teams to provide feedback on revenue products and tools to help scale and improve the advertising platform. • Achieved sales goals by 110%
Created and executed holistic digital communications solutions for clients in highly regulated industries. Managed online advertising, media planning, web development, creative design and production, email marketing, direct response, analytics, and social media management services. • Generated more than 1,700 constituent letters to targeted Members of Congress, resulting in a legislative win for the client, using direct response social media ads and optimized landing pages • Created and managed a $100K campaign media buy across platforms, resulting in more than 6.2 million targeted impressions in conjunction with a Capitol Hill fly-in advocacy day
Oversaw and implemented all aspects of clients' online communications strategies. Including, website design, development & optimization, online advertising, social media and community management, creative design, copy writing, photography, and data reporting. Provided daily touch-points between the firm and clients, delivering personalized customer service and a superior client experience. • Created and optimized Facebook ads performing in the 90th percentile of similar ad sets on the platform • Designed and developed a public-affairs-focused website for a Fortune 500 company using WordPress • Published in PR News' 'The Book of Social Media Strategies & Tactics' • Completed the NRSC Digital Training Academy
• Developed and executed strategic online communications plan • Managed the day-to-day activity of the Congressman's Facebook, Twitter, YouTube, Instagram, and Tumblr accounts • Wrote engaging, informative copy for the Congressman's website, Facebook, Twitter, Tumblr, and e-newsletter • Designed graphics using Adobe Creative Suite to share on social media channels • Monitored and clipped relevant news and online mentions using HootSuite, Google Alerts, and TVEyes • Responded to constituent questions and inquiries received through social media channels • Created, monitored, and optimized Facebook advertisements
• Oversaw the fundraising and communications functions for nonprofit with $900k annual budget • Wrote and edited web content, press releases, funding proposals, board reports, and promotional material • Curated content for the organization’s Facebook and Twitter accounts in alignment with the online communications strategy • Updated the organization's website using the Ektron content management system • Managed relationships with individual, small business, corporate, and foundation donors using Salesforce • Designed web graphics and event invitations using Adobe Creative Suite
• Developed and implemented a cohesive online communications strategy to engage stakeholders throughout the Midatlantic region • Wrote and edited content for the web
• Wrote letters of intent describing Starlight MidAtlantic’s vision, mission, and programming • Analyzed and developed a social media strategy for Facebook, Twitter, and WordPress
• Managed all in-game production and entertainment for the 2009-2010 Lady Lions basketball season • Planned and executed special events for the athletics department including golf tournaments and pep rallies