Candice Hyytinen

• Leads GTM strategy for enterprise API solutions as part of Twitter’s data licensing business and executes integrated marketing programs to drive leads • Partners with multiple cross functional stakeholders to define, launch, and measure the impact of API products • Serves as subject matter expert in key sales initiatives, including prospect conversations, customer interviews, QBRs, and executive discussions • Develops effective sales enablement material, including external webinars, solution guides, tutorials, pitch decks, and customer-facing content for channels such as web, social, and paid advertising

• Responsible for managing the go-to-market strategy of priority B2B products and solutions for Verizon Location Services (formerly MapQuest for Business) • Conduct and present market research and build competitive analysis overviews to support the enterprise sales team • Create messaging and vertical-specific value propositions for B2B software products and solutions, including professional services • Develop launch strategy while defining MVP requirements in tandem with product development team • Manage sales enablement program to educate the sales organization with pitch decks, collateral, training sessions, and external customer meeting participation and support • Develop strategic external marketing programs to drive lead generation and revenue growth, including supporting a developer network of over 100,000 developers

• Successfully created and executed product marketing strategy for Galvanize's B2B and consumer product lines, while defining release deliverables in conjunction with executive leadership • Built strategic vision for message and positioning of B2B and consumer products in conjunction with executive team • Wrote, developed, and delivered sales enablement tools for every stage of the sales cycle, from nurture to close • Built sales funnel and delivered marketing qualified leads to sales organization while managing inside sales lead flow • Created messaging for external-facing channels, including social media, corporate website, and events • Managed direction and strategy for all B2B marketing collateral with both agency and in-house design team • Collaborated and led with cross-functional teams and external agencies to create effective collateral and assets • Supported sales organization on execution of annual sales lead goals, from bottom of funnel through the top of funnel

• Created and executed strategic annual global marketing and communication plan for fast-growing product segment (multi-factor authentication) with a sales revenue goal of 20 million dollars • Developed content and key marketing campaign assets, including customer facing promotional materials as well as internal content • Collaborated and led cross-functional team strategy, including regional marketing communications, public relations and content, web marketing, regional sales teams, product management teams, vertical marketing teams, sales partners, and more • Planned, managed and tracked marketing communication projects against budget on a monthly, quarterly and yearly basis • Enabled execution of annual sales lead goals by providing monthly MQL targets • Executed and defined product release deliverables in conjunction with product team, including the launch of a new cloud services offering

• Collaborated regularly with leadership in the sales organization and managed tools to implement successful selling strategies • Developed strategy and content in conjunction with product and vertical marketing teams to align goals and objectives for FII marketing activities • Directly managed the creative process for branded marketing materials for campaigns, events, sales enablement tools, and advertising in conjunction with a third party agency • Tracked campaign progress and regularly reported on the progress of marketing initiatives to stakeholders within the larger organization

• Managed and implemented a half a million dollar annual event budget for Tendril’s appearances at trade shows and other national events • Coordinated direction and strategy for all corporate marketing collateral with both agency and freelance designers • Supported sales efforts in the form of providing content and collateral, as well as implementing outreach campaigns • Collected and analyzed ROI of digital marketing efforts through online data and Google analytics • Recommended and implemented changes for corporate branding strategy, including website updates and changes, event participation, and sales enablement strategy • Responsible for maintaining and building third party vendor relationships, including creative agencies and professional trade show organizations

• Conceptualized and implemented social media plans and strategies for Timber Press online customer interaction, including presenting recommendations on new trends and areas of outreach • Created media national outreach campaigns, materials for pitching including press releases, and organization of press contacts as publicist for several nonfiction titles • Researched leads for author events, manage organization of author book tours, and communication to sales team about potential bookselling opportunities • Managed all social media accounts for the company, including Twitter, Facebook, Tumblr, Instagram, and Pinterest, and development of social networking plans based on platforms such as Klout and HootSuite

• Supported efforts of faculty to develop and teach college-level writing skills in their classrooms • Tutored students individually on their writing projects and developed several levels of drafts • Taught short lessons on writing techniques and academic writing and research strategies