Claudio Guzman Cava
About
Claudio Guzman Cava is from Lo Barnechea, Santiago Metropolitan Region, Chile. Claudio Guzman works in the following industries: "Food & Beverages". Claudio Guzman is currently Professor assistant at Pontificia Universidad Católica de Chile, Business School, located in Santiago, Región Metropolitana de Santiago, Chile. Claudio Guzman also works as Co-founder and Director at Delco Foods, a job Claudio Guzman has held since Jan 2020. In Claudio Guzman's previous role as a Senior Commercial Manager - Ice Cream business (SAVORY) at Nestlé, Claudio Guzman worked in Chile until Nov 2019. Prior to joining Nestlé, Claudio Guzman was a Global Sales Development Director & Global eCommerce Lead at Nestlé Waters and held the position of Global Sales Development Director & Global eCommerce Lead at Paris. France. Prior to that, Claudio Guzman was a Business Development Manager at Aguas CCU - Nestlé, based in Santiago, Región Metropolitana de Santiago, Chile from Jan 2011 to Feb 2014. Claudio Guzman started working as Category Development Manager at Nestle in Santiago, Región Metropolitana de Santiago, Chile in Jan 2008. From Sep 2004 to Jan 2008, Claudio Guzman was National Sales Manager at Freudenberg Home and Cleaning Solutions , based in Santiago, Región Metropolitana de Santiago, Chile. Prior to that, Claudio Guzman was a Sales Manager and Product Manager at 3M, based in Santiago, Región Metropolitana de Santiago, Chile from Dec 2000 to Aug 2004.
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Claudio Guzman Cava's current jobs
- Retail and Marketing Classes at Business School - MBA - Executive Training - Sales and Marketing Diploma - Corporate education
Importer and distributor of Specility Food & Beverage
Claudio Guzman Cava's past jobs
Ice-Cream leader in Chile. US$150m business with Brands like Savory, Mega, Danky, La Cremería. - Build the Brand Portfolio Strategy of the Business winning 3 consecutive years top ten position in the ranking of most preferred brands in Chile (Chile3D ranking) - Develop the Brand Essence document of the Strategic Brands Mega and Danky (previously there were no Brand documents) - Innovation Pipeline and communication plan (focused in digital) considering learnings from the new health regulations - Develop a Commercial framework in order to guide the sales teams through Sales Drivers and no Sales Outputs achieving sales growth of 15-20% in the Traditional Trade - Create Innovation Summit sessions with Modern Trade Customers. Results: 100% inclusion on time.
Bottled Water Global leader. €8B, 33 000 employees, 41 countries, 52 brands including PERRIER, S.PELLEGRINO, NESTLE PURE LIFE. - Design and deploy with the board approval the Nestle Waters global eBusiness Strategy building competences and new roles within the organization. Succesful execution achieving +30% CAGR - Use a Global Consumer segmentation research to build a Global Category Strategy with clear Global Category Drivers and Activations Platforms that each market could use to build their commercial business plan and customer plans. - Build and deploy regionally the Global Insight Strategy that fueled with tools the markets in order to add Shopper Insights in the local Commercial Strategies. We achieved to build a regional deployment in all regions. - Develop tools to help the markets to make Portfolio Optimization Processes
Bottled Water Category Leader in Chile. US$ 150m brands including CACHANTUN, NESTLE PURE LIFE, PERRIER, PORVENIR. Chilean category leader. - Build a 3 year plan to increase the Bottled Water Per Capita consumption. Growth of Penetration from 70% to 83% and per capita consumption from 25 to 32 Lts per cápita - We were appointed by Walmart as Category advisor for first time implementing succesfully a Multicontact plan. We were recognized by Nestlé Waters winning a Global Prize. - Lauch CACHANTUN+ sin gas achieving N°1 position in the segment in 18 months - Define a clear dual Brand Strategy for Cachantun and Nestlé Pure Life making both growing profitably
Global Food manufacturer leader. CHF 90b. 350.000 employees. Leader in most of the categories where participates in Chile - Create and implement a growth multicategory model based on the consumer&shopper behavior - Bring Consumer&Shopper insights to fuel the Innovation Pipeline and Communication Plans of our Brands achieving relevant impact in the businesses - Appointed by Walmart, Cencosud, SMU and Tottus as Category advisor in categories like Cereals, Dairy, Powder Milk, Confectionary, Biscuits and Ice Cream achieving double digit growth after implementation
Second player in Chile. USD $8MM. Household cleaning products. VILEDA Brand. - Build a Commercial Turn over plan to have profits (the company have losses when I arrived). We achieved profits the second year. - Negotiation process with Supermarkets Chains to bring innovation to the market and have feasible commercial plans achieving more profits to our customers businesses - Launch an aggressive Traditional Trade plan to gain coverage through distributors and direct sales.
USD$100mm. Industrial and Massive Consumption Market. Brands like Nexcare, Post it and Scotch. - Lead the Sales of the Office Distributors achieving double digit growth - Marketing lead of the Construction Market - Introduce a new CRM marketing program for the Health Care business achieving direct connection with 350 decision makers