Daljeet Soora

Focus on Lighting System & Services for Retail, Industry , Warehouses Hospitality, Office - Promote Architectural Lighting portfolio ( Color Kinetics) ➢ Specification Sales – Develop project specs for acquired brands in the region & manage excellent customer relations with Consultants, Contractors and End customer - Ensure specified portfolio is approved by the project DMU & installed. ➢ Key Account Management ( KAM) approach: Promote complete portfolio for project specification to maximise financial results & enhance sales volumes. ➢ ESCO projects: Successfully executing energy solutions projects in the region with various Value propositions for Buildings to ensure guaranteed savings & performance services - professional , lifecycle & managed services. ➢ Sales strategies: Implementing short and medium term strategies related to the expansion of profitable sales and projects in the region. ➢ Partner/Dealer management: Driving local distributor sales force to achieve complete market visibility, setting sales targets & activity plan for each account. Perform joint visits with the sales team ➢ Strategize Retrofits - resulting in significant financial and energy savings as the built environment benefits from new technologies , lighting systems and replacement of old fixtures. ➢ Product /portfolio management : Evaluating market conditions, competitor data & SWOT analysis Utilize the product & services development process to bring products /services to the market ➢ Establish relationship with partners/dealers in the region and develop new business opportunities in the region –Develop sales strategies, objectives, and plans & overseeing their implementation for various segments & portfolios. Attend various trade events /exhibitions to promote latest innovations in Philips Lighting portfolio and share product awareness with prospective customers. ➢ Lead integrated cross-functional teams to execute plan to drive financial results

• Manage the development of sales strategies , objectives , policies and plans & overseeing their implementation for the Retail & Hospitality Segment • Focus on Retail & Hospitality Segment System sales - establish relationship with partners in the region and develop new business opportunities in the region • Evaluating market conditions , competitor data & SWOT analysis • KAM format : Manage & improve relationships with major key retail regional accounts – head quartered in Dubai • Utilize the product & services development process to bring products /services to the market • Generate a categorized database of key retail regional accounts in the middle East region • Forecasting – updating relevant departments on project pipelines, target achievement ,sales support and product marketing activities • Build & maintain relationships while extending professional advice to lighting designers, interior designers, mall developers and hotel operators in order to sustain market goodwill • Monitor competition analysis and report periodically on activities and development of competitors within the territory • Focusing on Retail segment (Fashion & supermarket sub segments ) & maximizing market penetration , ensuring profitable transaction volumes Monitor competition analysis and report periodically on activities and development of competitors within the territory -ensuring profitable transaction volumes ➢ Internal teaming up : Teaming up internally to ensure Cross segment selling , Specification development , System center project implementation team , Operations and Supply chain .

o Dedicated key account Management for Major Retail accounts in Middle East Al Shaya Retail, Al Futtaim Retail , Al Tayer group , Landmark Group , Apparel Group & other retail franchises in Middle East o Retail is Detail : Complete focus on Retail Lighting segment - assisting in lighting design approvals /submission for new stores in various shopping malls & supplying complete retail portfolio . o Accomplish sales target , maintain and strengthen relationships with Major Accounts, Designers , Fit out Contractors o Identifying trends , determining regional sales system improvements; implementing change - Convert sales leads into orders o Participating in Retail exhibitions – EUROSHOP –Dusseldorf , Retail ME, Light ME o Develop and maintain proactive relationships with clients & prospective customers o Monitor the performance of the region to ensure the achievement of targets and maintain the highest standard of customer satisfaction. o Meets regional sales financial objectives by forecasting requirements - improve sales bottom line and the company revenues.Ensure that all agreed marketing activities within the region are implemented and reviewed in collaboration with the marketing team. o Recommends product lines by identifying new product opportunities and service changes; assessing project needs and trends as well tracking competitors.

• Manage regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production • New Product development – Introduction & approvals from leading Consultants for various prestigious projects in the region ( mainly UAE) • Maximize Sales to achieve Sales Budget / Target for complete range of Concrete Products throughout UAE , Oman & Qatar. • Assisting GM - Market Study, Demand forecasting ,Sales & Marketing Planning, Sales Production plans ,Budgeting, Product launch plans • Cross selling to other departments of our group i.e. precast, hollow core , GRC • Member of internal audit team for ISO certification ( 9001 from Lloyd’s register quality assurance); Participation in leading building material exhibitions