Dan Larkman
About
Dan Larkman is from Austin, Texas, United States. Dan is currently CEO/Founder at Keynes Digital, located in Playa Del Rey, CA. In Dan's previous role as a VP, Client Services & Performance at SteelHouse, Dan worked in until May 2018. Prior to joining SteelHouse, Dan was a Senior Director of Operations at SteelHouse and held the position of Senior Director of Operations at Greater Los Angeles Area. Prior to that, Dan was a Director of Operations at SteelHouse, based in Greater Los Angeles Area from Sep 2013 to Mar 2014. Dan started working as Director, Client Services at SHIFT.com in Santa Monica in Jan 2013. From Jun 2012 to Jan 2013, Dan was Network Manager at Smartclip, based in Santa Monica. Prior to that, Dan was a Network Manager at Joost, based in Santa Monica from Oct 2011 to Jun 2012. Dan started working as Senior Delivery Manager at Joost in Mar 2011.
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Dan Larkman's current jobs
Dan Larkman's past jobs
• Managed nine teams, with 50+ direct and indirect reports. • Played a key role as a member of the executive team. This included annual and quarterly planning, outlining and implementing company wide restructures, and weekly leadership meetings. • Built partnerships with data providers, social platforms, DSP's, machine learning platforms, and business intelligence platforms. • Traveled domestically and internationally to deliver expert advice, as well as learnings and insights to our partners. • Helped fortune 500 companies plan their digital strategies for the future quarters and years.
• Managed seven teams, with 15 direct reports. Teams included Campaign Set Up, Quality Assurance, Invoicing, Development, Project Management, Reporting, and the Performance Analytics team. • Created SteelHouse's first Performance Analytics team. We went from spending approx. 80% of client's spend to above 96% with the first hire. • Client's budgets increased from month one to month three by 300% due to performance. • Implemented the training and migrating from one DSP to a new DSP (Connexity to The Trade Desk) • Created a training program for all new hires.
• Managed six teams, with 11 direct reports. Teams included Campaign Set Up, Quality Assurance, Invoicing, Development, Project Management and Reporting. • Led a new product offering called E2, SH's first social offering. We took it from conception to $300k, a month within 6 months. This included building team training materials, reporting, and client calls • Reduced the "go live" time for advertiser by 640%.
• Managing a team of up to 8 people. Account Managers and Campaign Managers • Overseeing the companies credit line with Facebook ($22 million) • Building relationships up with Facebook, Twitter and clients directly • Troubleshooting bugs within the proprietary API tool • Building a company wide reporting and monitoring tool • Setting up the team workflow for the west coast to streamline processes • Set up structured management to improve teams attitude, moral and performance
• Managing a team of up to 4 Delivery Managers. Including hiring, weekly & annual reviews and team structure • Owning relationships with different teams and offices in particular US, CA and MX. • Troubleshooting all technical issues for all 3 North American offices • Managing branding campaigns across PC, Mobile, Tablet and Connective TV • Working with the Sales and Media team on RFPs and plans • Meeting with Advertisers and publishers, such as Infiniti, Lowes, Google and Showtime. • Managing programmatic buys • Working on technical integration with mobile and connective TV • Building reporting templates for Advertisers • Planning strategies to gain commercial rewards for the business
• Managing a team of up to 4 Delivery Managers. Including hiring, weekly & annual reviews and team structure • Troubleshooting all technical issues for the US • Working with the Sales and Media team on RFPs and plans • Setting up the Ad Operations team structure to fit within the companies vision • Managing the Joost.com site. Including driving traffic to the site and managing site competitions
• Setting up the Ad Operations team structure to fit within the companies vision • Managing live branding campaigns working toward the advertisers KPI (CTR, VCR and Demo) • Managing the Joost.com site. Including driving traffic to the site and managing site competitions • Working with the Sales and Media team on RFPs and plans • Troubleshooting all technical issues for all 3 North American offices
• Optimizing direct response campaigns for targeting eCPA and CTR goals. • Working with 3rd party ad-servers managing reporting • Training 90% of the operations team and managing a Delivery Executive and a Campaign Manager • Planning media in keeping with clients target market and audience • Troubleshooting creative, campaign and companywide issues • Being the main contact for all international campaigns that ran within the UK • Liaising with clients with regards to delivery and technical issues • Quality Assessing colleagues trafficked campaigns • Writing training documents for new starters • Basic working knowledge and understanding of HTML, JavaScript and Flash development • Trafficking and setting up campaigns to go live online • Training new colleagues and writing training documents • Leading/training European campaigns managers