Daniel Charness
About
Daniel Charness is from New York City Metropolitan Area. Daniel works in the following industries: "Internet", "Marketing & Advertising", "Public Relations & Communications", "Information Technology & Services", and "Music". Daniel is currently Senior Director, Ads Marketing at Tubi, located in New York, New York, United States. In Daniel's previous role as a Head of Vertical Marketing at Snap Inc., Daniel worked in New York, United States until Feb 2024. Prior to joining Snap Inc., Daniel was a Sr. Marketing Manager, Vertical Marketing at Twitter and held the position of Sr. Marketing Manager, Vertical Marketing. Prior to that, Daniel was a Marketing Manager, Vertical Marketing at Twitter, based in New York, New York from Sep 2019 to Jun 2021. Daniel started working as Marketing Director at Signafire in New York, New York in Apr 2017. From Jan 2015 to Jan 2017, Daniel was Account Manager at BBDO Worldwide, based in Greater New York City Area. Prior to that, Daniel was a Business Development Associate at BBDO Worldwide, based in New York, NY from Jan 2014 to Jan 2015. Daniel started working as Musician at undefined in New York, United States in Jan 2010.
You can find Daniel Charness's email address at finalscout.com. FinalScout is a free professional database with over five hundred million business professional profiles and over two hundred million company profiles.
Daniel Charness's current jobs
I lead the Tubi Ads Marketing team, helping to tell Tubi's B2B story to the industry and finding innovative ways for advertisers to join the Tubiverse.
Daniel Charness's past jobs
Led a team within Global Business Marketing overseeing B2B marketing for three enterprise verticals (Tech, Entertainment, & Telco) comprising +$200M in annual advertising revenue. Developed the team's industry marketing strategies and plans, and led the execution of the overall category go-to-market strategy – including innovative programs, solutions and content that drove demand for Snapchat among advertisers.
A founding member of the vertical marketing team at Twitter, I partnered with our Tech, Telco, and Automotive ads sales teams to shape and execute Twitter’s go-to-market strategy within those specific industry categories.
I oversaw brand and field marketing at Signafire, a NY-based, VC backed (H/L Ventures) SaaS data analytics company that went from Seed to Acquisition in less than three years. The first marketing hire, reporting to the Chief Revenue Officer, I built the Signafire brand, crafted RFPs, and partnered with Sales leadership to shape the company's GTM strategy and grow revenue across new industry verticals.
Dedicated client partner for brands including CVS, Yahoo, and Hewlett Packard Enterprise. I led the development of integrated campaigns across traditional, digital, and experiential media. For one client, I managed a campaign that generated more than $10MM in category sales on just a $2MM media budget.
Digital specialist on a business development team that brought in over $20MM in new business revenue, adding clients such as CVS Health, Wells Fargo, American Family Insurance, and Bacardi. Founded XLab, BBDO's innovation and experience design practice.
- Performed and toured nationally as a solo artist. - Composed original music for film & TV advertising, working on brands such as AT&T, Audi, and Hershey's. - Produced content for digital and social marketing channels, including short form film content, blog posts, email, website, and newsletters.