Daniel Charness
About
Daniel works in the following industries: "Internet", "Marketing & Advertising", "Public Relations & Communications", "Information Technology & Services", and "Music". Daniel is currently Sr. Marketing Manager, Global Business Marketing at Twitter. In Daniel's previous role as a Marketing Manager, Global Business Marketing at Twitter, Daniel worked in New York, New York until Jun 2021. Prior to joining Twitter, Daniel was a Marketing Director at Signafire and held the position of Marketing Director at New York, New York. Prior to that, Daniel was a Account Manager at BBDO Worldwide, based in Greater New York City Area from Mar 2016 to Apr 2017. Daniel started working as Digital Strategist, Business Development at BBDO Worldwide in New York, NY in Feb 2014. From May 2010 to Feb 2014, Daniel was Musician at CFQ Entertainment, based in United States. Prior to that, Daniel was a Digital Marketing Internship at Rounder Records from Jun 2009 to Aug 2009. Daniel started working as Public Relations Internship at HL Group in May 2007.
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Daniel Charness's current jobs
Daniel Charness's past jobs
Signafire is a SaaS data analytics company. The company’s first marketing hire, I was responsible for building the Signafire brand, developing product positioning and value propositions for current and new products, and defining our go-to-market strategy across new industry verticals.
Clients included CVS, Yahoo, and Hewlett Packard Enterprise. I led the strategic and creative development of integrated advertising campaigns across traditional, digital, and experiential media, managing from initial briefing through strategic development, production, and trafficking. In one instance, I delivered a campaign that generated more than $10MM in category sales on just a $2MM media budget.
Part of a team that brought in over $20MM in new business revenue, adding clients such as CVS Health, Wells Fargo, American Family Insurance, and Bacardi.
Composed music for television and film, including for Fortune 100 brands like AT&T. Performed and toured nationally as a solo artist, building a brand, a digital media strategy, and diversified revenue streams from ticket sales and royalties. Also, wrote thought leadership columns on the music industry for publications such as The Atlantic Monthly and American Songwriter Magazine.