Daniela Carius
About
Daniela Carius is from New York, New York, United States. Daniela is currently SVP, Director, Product at UM Worldwide, located in New York, New York, United States.
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Daniela Carius's current jobs
Responsible for PBM solutions spanning across audience development, strategy, insights, data analytics and product development. Leading audience development and strategy as well as primary research initiatives globally for clients and new business to inform strategy, media planning and investment. Client experience includes e.g. Grubhub, BMW, Energizer, H&M, Coca-Cola, Microsoft. Develop and implement data-driven, innovative approaches to audience creation and insights leveraging CRM and IPG’s data stack. Involved in product development to improve the audience platform that democratizes access to IPG’s data stack and helps to develop audiences and generate insights. Working across teams, agencies, data partners and other stakeholders across the entire IPG network (including Acxiom).