David Tran
About
David works in the following industries: "Computer Hardware", "Marketing & Advertising", "Banking", "Consumer Electronics", "Consumer Goods", "Medical Device", and "Health, Wellness & Fitness". David is currently Director of Amazon & Ecommerce Sales at Pacific World Corporation. In David's previous role as a North America eCommerce Sales Manager at BenQ North America, David worked in Costa Mesa, California until Jan 2021. Prior to joining BenQ North America, David was a Senior eCommerce Account Manager at Apollo Interactive and held the position of Senior eCommerce Account Manager at El Segundo, California. Prior to that, David was a Senior Ecommerce Product Manager at Sourcing Solutions, based in Costa Mesa from Feb 2014 to Jun 2018. David started working as Financial Analyst Associate at Edwards Lifesciences in Irvine, CA in Jan 2013. From Jan 2011 to May 2013, David was Sr. Bank Teller at Union Bank, based in Newport Beach, California. Prior to that, David was a Membership Counselor at 24 Hour Fitness, based in Huntington Beach, California from Jun 2008 to Dec 2010.
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David Tran's current jobs
Leading the Amazon and overall E-commerce business at Pacific World Corporation by developing the Amazon/E-commerce strategy & seeing it through from insights to execution to drive revenue and profit growth for Pacific World Corporation categories.
David Tran's past jobs
Oversaw both Amazon Seller Central and Amazon Vendor Central account. Developed business strategy for several lines of business in consumer electronics category by breaking up goals into three segments: 1) Product Strategy and Digital Content 2) Amazon KPI's 3) Company’s Business Objectives Responsibilities Include: •Executed sales and marketing strategies that improved sales growth that included day-to-day operations with on-site content improvements, inventory availability, pricing, promotional activities and conducted intensive market research of competition to identify ways to increase market share. •Constantly monitor and analyze category and ASIN performance. Use data, information systems, and metrics around financial, brand, and shopper trends to maximize market share, sales, and profits. •Maintained and developed customer account base through implementation of overall marketing plan and fostered internal and external relationships. Built and maintained relationships with Amazon Vendor Managers, AVS, in-stock teams along with Amazon Advertising team. •Forecast inventory for eCommerce channels months in advance with information from current demand, marketing in the pipeline and seasonal data. •Created effective photo gallery images, titles, bullet points, A+Premium Content etc. to assist customers through the sales funnel.
•Developed Amazon reporting summaries, search term analytics and competitive benchmarking and made recommendations to drive KPIs •Managed SKU and UPC, descriptions, new item set up, activation/deactivation, attribute and image optimization, inventory and shipment management •Effectively managed and lead Amazon Advertising campaigns – Digital Advertising, PPC •Work closely with vendors on securing deals and logistics of bringing inventory in •Wrote title, bullets, effective copy, product classifications, to positively impact natural results with Amazon’s algorithms.
•Screens potential business deals by analyzing market strategies, deal requirements, potential and financials; evaluating options; resolving internal priorities; recommending equity investments •Manage Amazon FBA shipment for all brands/regions including planning/shipping/reconciliation/reporting etc. •Ran efficient and effective advertising campaigns and aggressively marketed our product to be in the eyes of the customer. •Manage Amazon inventory and demand planning based on data analysis •Work closely with vendors on securing deals and logistics of bringing inventory in •Led a new route to market that brought over $7,000,000 in sales for first year. •Monthly business unit review presentations
•Analyze financial data by collecting, monitoring and creating financial models for decision support. •Receive purchase requisitions and prepare purchase orders •Assist with annual and quarterly forecasting. •Generate PowerPoint slide decks for senior management’s presentations •Update, verify and maintain accounting journals, ledgers and other financial records •Perform month-end close procedures that include accruals and reclassing entries •Coordinate testing facilities and capture/log results